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SeniorFull-timeGitAI
Salary Range
$28,288 - $38,272 /year
This salary is estimated based on similar roles. The actual salary may vary.
Responsibilities
Strategy & Campaigns
• Develop and implement comprehensive digital marketing strategies aligned with company and brand objectives.
• Plan, manage, and optimize integrated multi-channel campaigns (Website, SEO/SEA, Paid Social, Email, Content, Marketing Automation).
• Translate business objectives into effective customer journey, funnel, and touchpoint concepts.Performance & Management (Focus)
• Continuously monitor the performance of key KPIs (e.g., Conversion, ROI, ROAS, CAC).
• Identify and implement data-driven optimization measures (A/B testing, funnel & UX optimization).
• Prepare reports and presentations for management and stakeholders.Content & Channels
• Responsible for content strategy, editorial planning, and channel-appropriate implementation.
• Manage SEO and SEA activities, including keyword and performance strategy.
• Ownership of digital channels and domains, ensuring a consistent brand message.Collaboration & Innovation
• Close collaboration with brand, sales, product management, design, and IT teams.
• Manage external agencies, freelancers, and tool partners.
• Actively monitor digital trends and (Marketing and AI) tools, integrating them pragmatically.
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About Continental
Continental is a global leader in the development and manufacturing of innovative technologies for the automotive, industrial, and transportation industries. Founded in 1871 in Germany, the company has grown into a multinational corporation with a strong presence across continents. With a rich history rooted in the production of rubber and tire manufacturing, Continental has expanded its expertise to encompass a wide range of advanced solutions, including automotive electronics, braking systems, and connected mobility services. The company is renowned for its commitment to sustainability, safety, and efficiency, driving progress in the evolving landscape of modern transportation. Continental offers a diverse portfolio of products and services, including high-performance tires, automotive components, and intelligent transportation systems. Key features of their offerings include cutting-edge sensor technology, autonomous driving solutions, and energy-efficient materials that enhance vehicle performance and environmental compatibility. The company primarily serves the automotive industry, supplying original equipment manufacturers (OEMs) and aftermarket clients, while also catering to industrial sectors such as aerospace and logistics. Their solutions are designed to meet the demands of discerning customers who prioritize reliability, innovation, and long-term value. Notably, Continental has achieved significant milestones, including pioneering advancements in electric mobility and earning a reputation as a trusted partner for some of the world’s leading vehicle manufacturers. The company’s unique value proposition lies in its ability to integrate hardware, software, and services, creating holistic solutions that shape the future of mobility.
