Market Intelligence (Business Intelligence) Specialist at Continental

HOW YOU WILL MAKE AN IMPACT Supports the achievement of Business Unit objectives by efficiently acquiring, managing, and contributing market and company business information, enriching and supporting the strategic decision-making processes. Leads or participates in special projects related to market research to support departmental and business unit objectives and market demand. • Convert complex data into simple visually compelling outputs. • Ensures implementation of marketing information processes and the corresponding systems and reporting tools to manage and communicate information on customers, competitors, macroeconomic and industry trends, etc. • Supports effectiveness and success of the USTMA program by involvement in all areas of the program. Ensures accuracy, timeliness, and optimization of USTMA/CTA Statistical Program. • Analyzes information, draws conclusions, and makes recommendations using various databases such as USTMA and RL Polk to support sales and marketing department’s long/short term objectives. Works with these constituents to continuously look for process improvement in order to best support the goals of the organization and increase sales using these as consultative selling tools.  • Responsible for the local coordination / execution of all Business Unit planning phases (e.g., Strategy, Budget) in relevant geographies via development and analysis of market and sales evolution, synthesis, and overall process management (getting team members together, adherence to deadlines on all inputs to the Business Unit etc.) • Research and analyses business data regarding new products, customers, competitors, promotions and provides regular and relevant development tracking on CTA positioning.  •  Develops and implements efficient market intelligence acquisition and collection structures and tools (i.e., for information gathered from the sales force), ensuring integration/use in the department and during planning seasons. •  Ensure briefing, planning and execution of different types of surveys (ad-hoc and combined). •  Leads and follow through to completion of special research projectsSG 11