Digital Marketing Manager at CornerstoneBuildingBrandsCareers

CornerstoneBuildingBrandsCareers

Cary, NC, us·5d ago

SeniorFull-timeGitAI

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

The Digital Marketing Manager plays a central role in driving enterprise-wide digital performance by strengthening customer relationships and increasing brand visibility. This position reports to the Director of Digital & Social Marketing and collaborates with various business units to develop best-in-class digital marketing programs.

Key Responsibilities

→Partner with search, paid media, and social owners to guide enterprise SEO, SEM, and digital advertising programs
→Bring expertise in search behavior, keyword strategy, audience intent, and bidding models to inform testing and optimization
→Improve visibility and conversion across organic search, paid placements, and AI-powered discovery experiences
→Support and optimize marketing automation and lifecycle programs
→Partner with Marketing and IT to support a cohesive customer marketing data strategy
→Ensure accurate tracking and tagging through Google Tag Manager (GTM)
→Translate customer behavior and performance data into actionable recommendations
→Identify trends, testing opportunities, and optimization roadmaps
→Lead training and contribute to digital standards and best practices
→Evaluate emerging technologies and make adoption recommendations
→Support website optimization and related digital initiatives

Requirements

✓Strong background in digital marketing with expertise in SEO, SEM, and digital advertising
✓Experience with marketing automation and lifecycle programs
✓Proficiency in Google Tag Manager (GTM) and GA4
✓Ability to analyze customer behavior and performance data
✓Knowledge of emerging technologies in digital marketing
✓Excellent collaboration and communication skills