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SeniorFull-timeRustAgileAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Customer Marketing Manager to join Couchbase, the operational data platform for AI. This role will own our customer advocacy program while leading programs that market to our existing customer base, engaging both current users and those who could realize additional value from our platform.
Key Responsibilities
- →Build and scale a customer advocacy program supporting references, reviews, speakers, events, and customer voice initiatives.
- →Develop customer marketing programs that increase adoption, retention, and expansion across key segments.
- →Capture and activate customer success stories aligned to Ideal Customer Profile (ICP) priorities and business value.
- →Plan and execute customer programming such as advisory boards, webinars, user groups, and event tracks.
- →Partner with Sales and Customer Success to support renewal, expansion, and pipeline influence.
- →Measure program impact and continuously optimize based on performance.
Requirements
- ✓7-10+ years of experience in customer marketing, advocacy, or lifecycle marketing within B2B SaaS.
- ✓Proven experience running customer advocacy programs and delivering customer proof at scale.
- ✓Strong storytelling ability to translate customer outcomes into compelling narratives.
- ✓Experience partnering cross-functionally and driving alignment without direct authority.
- ✓Strong organizational and program management skills.
- ✓Hands-on experience with leading marketing automation platforms and CRM systems.
- ✓Bachelor’s degree in marketing or a related field preferred.
Benefits
- ★Generous Time Off Program - Flexibility to care for you and your family
- ★Wellness Benefits - Medical, dental, vision, life insurance, and employee assistance programs
- ★Financial Planning - Retirement program and Business Travel Insurance
- ★Career Growth - Be valued, Create value approach
- ★Fun Perks - Ergonomic setup, food and snacks for in-office employees
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