Product Marketing Manager at Emnify

Product Marketing Manager (IoT / Telco) Your Role As a Product Marketing Manager, you will play a critical role in shaping how we position, communicate, and sell our products in the IoT connectivity space. You will sit at the intersection of Product, Marketing, and Sales — owning competitive intelligence, sales enablement, and go-to-market execution for key use cases. This is a highly strategic yet hands-on role, requiring deep industry understanding and the ability to translate complex technical concepts into clear, differentiated value. We are looking for someone who already understands the IoT/telco landscape and can ramp quickly to make an immediate impact. Why Join Us? • Join a fast-growing company in a complex, high-value industry • Work closely with Product and Engineering on cutting-edge IoT solutions • Be a key driver of how we win deals and differentiate in the market • High visibility and impact across Sales, Marketing, and Leadership • Opportunity to shape go-to-market strategy and messaging Your Goals • Equip Sales and SDR teams with compelling messaging, assets, and battle cards • Build and maintain a strong understanding of the competitive landscape • Support strategic deals and contribute to winning high-value opportunities • Drive go-to-market initiatives for key products and use cases Your Impact • Develop and maintain competitive intelligence and clear differentiation narratives • Create and deliver sales enablement materials (battle cards, decks, messaging) • Partner closely with Sales to improve win rates and deal execution • Support RFPs and strategic deals with tailored messaging and insights • Contribute to go-to-market strategy for new products and use cases • Collaborate with Product and Engineering to translate technical features into customer value • Build frameworks for content that support campaigns and sales conversations What We Expect • Experience in Product Marketing within: • IoT • Telecom / connectivity • Or closely related industries • Strong understanding of the IoT/telco landscape (non-negotiable) • Experience in: • Competitive analysis • Sales enablement • Go-to-market execution • Ability to work cross-functionally with Product, Sales, and Marketing teams • Strong storytelling skills — translating technical concepts into business value Preferred Background • Experience at IoT companies, connectivity providers, or modern telco environments • Candidates from traditional telcos (e.g. Vodafone, Deutsche Telekom) considered only if they bring a modern, fast-paced mindset • Experience in scale-ups or high-growth environments is a strong plus What Great Looks Like • You deeply understand the market, competitors, and customer needs • You proactively identify gaps in messaging and positioning • You create assets that Sales actually use and value • You thrive in ambiguity and build structure where needed Why This Might Not Be a Fit • You don’t have experience in IoT or telecom • You rely heavily on long ramp-up periods to understand technical products • You prefer narrow ownership (e.g. only content or only strategy) vs. broad impact