Marketing Manager at Craftsman

About Us CRAFTSMAN+ is breaking the mold and redefining how creativity happens. We are a global team of creators and technologists building tools that help brands and teams produce world-class creative faster, smarter, and at scale. Recognized by Inc. 5000 and Deloitte Fast 500 as one of the fastest-growing companies in the U.S., CRAFTSMAN+ operates at the intersection of creativity and technology. Alongside our SaaS platform, we deliver high-impact creative services across interactive playables, rich media, and video for some of the world’s most iconic brands, including Nike, Microsoft, Wizards of the Coast, and Niantic. By combining powerful technology with expert creative execution, we help teams plan, streamline, optimize, and automate the creative process from start to finish. Our mission is simple: empower creativity through the perfect balance of human craft and technology. Learn more at www.craftsmanplus.com About the Role We're looking for a Marketing Manager to take real ownership of how CRAFTSMAN+ shows up in the market. This role blends strategic thinking with hands-on execution. You'll help shape campaign strategy, go-to-market plans, and brand positioning but also you'll be the one writing the email, scheduling the post, and pulling the performance data. You'll be building the marketing function, with direct visibility into how your work drives awareness, engagement, and pipeline for both our SaaS platform and creative services. This is the right fit for someone who wants to build. You're organized and execution-driven, but you also think critically about the strategy. What You'll Own These are your core responsibilities • Campaign execution: Plan, launch, and optimize integrated marketing campaigns aligned with company growth goals, from concept through performance analysis. • Content creation: Write blog posts, articles, email campaigns, social media copy, and lead magnets that drive organic traffic and position CRAFTSMAN+ as a thought leader in ad tech and creative technology. • Sales enablement: Develop case studies, one-pagers, pitch collateral, and campaign materials that help close deals and generate new leads. • Email marketing: Build and manage nurture sequences end-to-end — writing the copy, segmenting audiences, scheduling sends, and analyzing results. • Website & SEO: Manage and maintain the company website — updating content, improving SEO, and ensuring everything stays current and on-brand. • Performance & analytics: Track, analyze, and report on campaign performance. Identify insights, spot opportunities, and recommend what to double down on (or cut). What You Bring Required • 3-5 years of marketing experience, ideally in ad tech, martech, SaaS, or a related digital ecosystem. • Hands-on experience creating content and executing campaigns: it’s not your first rodea! • Experience with marketing tools and platforms: analytics, email marketing, social scheduling, and CRM software (e.g., HubSpot, HighLevel, Salesforce). • A data-aware mindset — you understand how marketing performance connects to revenue and can speak to metrics confidently. • Comfort operating in a fast-paced, evolving environment where priorities shift and the team is lean. • Proven experience working within technology and/or SaaS companies, with a clear understanding of how marketing supports product-led or sales-driven growth. • Experience defining and shaping marketing strategy and brand positioning, not just executing campaigns — you can connect messaging, audience, and market insights into a cohesive narrative. Nice to haves… • Working knowledge of the ad tech landscape (DSPs, publishers, creative technology, mobile, or performance marketing) • Familiarity with basic design tools (Canva or similar) and AI-powered marketing platforms. • Experience contributing to demand generation, brand marketing, or partner marketing programs. • Comfort with short-form video creation or willingness to learn. What You'll Get • Real ownership from day one — no red tape, no waiting for permission. Your ideas go from whiteboard to market. • Brand-name clients — your work will support campaigns for some of the world's most recognized brands. • Growth potential — as the company scales, this role has a clear path to senior marketing leadership or team management. • Creative freedom — you'll work alongside talented creators and technologists who care deeply about craft. • A collaborative, no-ego team that values initiative, creative problem-solving, and getting things done. • Build from scratch — you'll shape the marketing function, not inherit someone else's playbook. • Competitive salary, benefits (health, PTO, equity), and the flexibility of a remote-first culture (U.S.-based, excluding high-cost metros). Compensation Location: Remote – U.S.-based (excluding California and New York) Employment Type: Independent Contractor (1099) Compensation: $60,000 – $80,000 USD annually, depending on experience How you'll work: You'll report directly to the CEO and work closely with creative services, sales, and product: a small, fast-moving team where your work will be visible and your input will matter. What we offer: Unlimited PTO which is a huge plus and a budget for professional growth. CRAFTSMAN+ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.