APAC Marketing Manager at Cresta

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, & co-founder, Tim Shi, an early member of Open AI. We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world. Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta. About the role: We’re looking for a highly strategic and execution-oriented APAC Marketing Manager to build and scale our regional marketing function. Reporting to the VP International Marketing, this individual will be our first dedicated marketing hire in APAC and will play a critical role in driving pipeline, accelerating deals, and building brand presence across the region — while aligning tightly with Cresta’s global marketing strategy and campaigns. Location: Melbourne, Australia Remote. Responsibilities: • In partnership with the VP of International Marketing, develop and execute Cresta’s APAC marketing strategy aligned to both regional pipeline and CARR goals and global marketing priorities • Translate global campaigns and product launches into effective regional execution plans • Own and deliver the regional marketing plan across field events, ABM, digital programmes, executive engagement, and sponsorships • Partner closely with APAC Sales to drive pipeline creation and acceleration • Act as the primary bridge between APAC Sales and Global Marketing • Provide regional insights to inform global messaging, campaigns, and roadmap decisions • Track, measure, and report on marketing contribution to pipeline and revenue in alignment with global KPIs Qualifications We Value: • Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience. • 5+ years of B2B SaaS marketing experience • Proven success leading APAC or regional marketing programmes • Experience operating within a global marketing organisation • Strong enterprise field marketing and ABM experience • Demonstrated impact on pipeline and revenue growth • Ability to balance regional nuance with global brand consistency • Excellent cross-functional collaboration skills • Strong executive communication and presentation skills • Comfortable operating autonomously in high-growth environments Preferred Qualifications: • Experience in software categories related to contact centers, customer experience and AI AgentS • Experience in hyper-growth scale-ups Perks & Benefits: • We offer a comprehensive and people-first benefits package to support you at work and in life: • Comprehensive medical, dental, and vision coverage with plans to fit you and your family • Paid parental leave for all new parents welcoming a new child • Remote work setup budget to help you create a productive home office • Monthly wellness and communication stipend to keep you connected and balanced • 20 days of vacation time to promote a healthy work-life blend Compensation at Cresta Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family. This role is variable target compensation eligible. We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [Upgrade to PRO to see contact]