Brand Health Insights Analyst at FortuneBrands

As the Senior Analyst, Brand Health/Brand Health Insights Analyst, you will play an important role in helping the organization better understand consumers, customers, and market trends. In this role, you will bring together insights from primary research, syndicated data sources, tracking studies, and internal datasets to help guide thoughtful, informed decisions across Fortune Brands Innovations (FBIN) business units. You will support key research programs focused on brand health, awareness, and shopper journey tracking, working closely with external research partners to ensure studies are executed effectively and insights are shared with the business in a clear and meaningful way. This role is ideal for someone who enjoys connecting diverse sources of information, developing clear and intuitive dashboards, and collaborating with cross-functional partners to help teams understand consumers and make well-informed decisions. We value individuals who can Think Fast, thoughtfully interpreting data to help teams stay close to emerging trends; Work It Together, building trusted partnerships across teams to connect insights and perspectives; and Make the Hard Call, helping translate complex information into clear guidance that supports business priorities. POSITION LOCATION: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective fall 2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation. What you will be doing: • Bring together insights from Voice of Customer (VOC) programs, primary and secondary research, syndicated datasets, and first-party data to help teams better understand consumer, professional, and market trends. • Support the development of comprehensive category and marketplace reviews by connecting quantitative and qualitative insights. • Analyze tracking studies such as brand health, awareness, and shopper journey programs, helping teams understand performance trends, underlying drivers, and opportunities to better serve customers. • Prepare clear, engaging insight summaries and visualizations and share findings with brand and marketing partners on a recurring cadence, helping teams understand results and consider thoughtful next steps. • Work with the consumer insights team and partners to maintain and optimize syndicated data resources and consumer research platforms so insights can be shared broadly across brands and teams. • Monitor category, competitive, and channel performance using syndicated sources and share relevant insights that help inform business conversations and planning. • Partner closely with Brand, Product, Marketing, Media, Strategy, and Data & Analytics teams to support insights needs across the enterprise. • Contribute insights that support long-range planning initiatives and enterprise-level strategic priorities. • Build and maintain dashboards and recurring reports using tools such as Tableau, Power BI, or Looker to make insights more accessible across the organization. • Ensure reporting outputs are intuitive, easy to interpret, and aligned with stakeholders’ decision needs. • Support the design, execution, and analysis of ad-hoc research studies and continuous tracking programs, collaborating with research vendors to ensure studies are properly fielded, quotas and data quality standards are met, and insights are delivered as expected. • Work collaboratively with research partners and third-party vendors to support strong research practices and high-quality data delivery. • Stay current on emerging methodologies, tools, and best practices within the consumer insights and analytics landscape. • Participate in cross-FBIN initiatives, including the AI best practices working group, helping the organization continue to strengthen its insights capabilities.