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SeniorFull-time
Salary Range
$14,586 - $19,734 /year
This salary is estimated based on similar roles. The actual salary may vary.
• Own and manage Cricut’s marketplace operations across Asia, including Shopee, Lazada,
Amazon, and Rakuten
• Drive revenue growth through optimization of product listings, pricing, promotions, and
assortment
• Execute and optimize marketplace campaigns (e.g., 9.9, 11.11, flash sales, bundles,
vouchers)
• Manage and scale marketplace advertising, including campaign setup, keyword strategy, bid
optimization, and ROAS improvement
• Optimize PDPs (titles, keywords, images, and content) to improve search visibility and
conversion rates
• Build best practices and playbooks to standardize execution across markets
• Partner with in-market teams to localize content, keywords, and campaigns for non-English
markets
• Analyze performance across platforms and implement improvements to drive traffic,
conversion, and revenue
• Ensure strong platform hygiene, including stock accuracy, listing quality, and issue resolution
• Collaborate with cross-functional stakeholders including marketing, content, product, and
regional teams
• Manage a high volume of activity and prioritize effectively to deliver results on time
• Communicate performance, insights, best practices and actions clearly to stakeholders
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About Cricut
Cricut is a leading brand in the craft and design industry, specializing in innovative cutting machines and creative tools that empower individuals to bring their artistic visions to life. Founded in 1987 and headquartered in Lehi, Utah, the company has established itself as a pioneer in the DIY and crafting space, catering to hobbyists, educators, and small business owners alike. Cricut’s mission is to make creativity accessible, enabling users to create personalized projects with precision and ease, whether for home decor, apparel, or educational materials. Cricut offers a range of cutting machines, such as the Cricut Explore and Cricut Joy, along with a vast library of digital designs, materials, and accessories. Key features include wireless connectivity, compatibility with various materials like vinyl and paper, and an intuitive design software, Cricut Design Space, which allows users to customize projects. The company targets crafters of all skill levels, from beginners to seasoned professionals, providing tools that combine technology with creativity. Its products are particularly popular among teachers for classroom projects, entrepreneurs for custom products, and families for fun, hands-on activities. Cricut has achieved significant market recognition, becoming a household name in the crafting industry and a trusted partner for creative enthusiasts worldwide. The company’s unique value proposition lies in its ability to blend cutting-edge technology with user-friendly design, making advanced crafting accessible to everyone. With a strong community of users and a growing ecosystem of products and resources, Cricut continues to innovate, setting the standard for creativity and precision in the DIY space.
