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SeniorFull-timeGit
Salary Range
$42,432 - $57,408 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an experienced Marketing Manager to lead and drive marketing efforts in the Iberia region, fostering strategic partnerships and driving brand growth.
Key Responsibilities
- →Lead the planning and execution of targeted co-marketing campaigns with channel partners, tailored to local preferences.
- →Manage and drive agencies as well as other external partners
- →Increase brand awareness and word of mouth, focusing on Channel Marketing, Influencer marketing, Social marketing and Digital marketing
- →Collaborate with consumer and digital marketing teams, sales and other cross-functional teams to ensure consistent and effective implementation of marketing initiatives.
- →Work with partners to co-create marketing plans that align with Cricut’s overall brand and business goals.
- →Analyze regional market trends, consumer behaviour, and competitive activity to identify growth opportunities
- →Use data analysis to evaluate the effectiveness of channel marketing programs and provide insights for continuous improvement.
- →Monitor and report on key performance indicators to the Iberia market.
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About Cricut
Cricut is a leading brand in the craft and design industry, specializing in innovative cutting machines and creative tools that empower individuals to bring their artistic visions to life. Founded in 1987 and headquartered in Lehi, Utah, the company has established itself as a pioneer in the DIY and crafting space, catering to hobbyists, educators, and small business owners alike. Cricut’s mission is to make creativity accessible, enabling users to create personalized projects with precision and ease, whether for home decor, apparel, or educational materials. Cricut offers a range of cutting machines, such as the Cricut Explore and Cricut Joy, along with a vast library of digital designs, materials, and accessories. Key features include wireless connectivity, compatibility with various materials like vinyl and paper, and an intuitive design software, Cricut Design Space, which allows users to customize projects. The company targets crafters of all skill levels, from beginners to seasoned professionals, providing tools that combine technology with creativity. Its products are particularly popular among teachers for classroom projects, entrepreneurs for custom products, and families for fun, hands-on activities. Cricut has achieved significant market recognition, becoming a household name in the crafting industry and a trusted partner for creative enthusiasts worldwide. The company’s unique value proposition lies in its ability to blend cutting-edge technology with user-friendly design, making advanced crafting accessible to everyone. With a strong community of users and a growing ecosystem of products and resources, Cricut continues to innovate, setting the standard for creativity and precision in the DIY space.
