About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, itβs powered by the anime content we all love.
Join our team, and help us shape the future of anime!
ABOUT THE ROLE
We are looking for a Staff Product Manager, Digital Manga to lead strategy, vision, and roadmap development for our digital manga business. You will oversee end-to-end product experiences across mobile, web, and cross-platform integrations with an eye towards supporting user growth and engagement within the platform. We are seeking someone experienced in digital media, and accomplished at building global, scalable products that blend content and commerce--and if you passion for manga that's even better!
This Product Manager plays an important role in shaping the future of how fans experience manga digitally at Crunchyroll. It will work at the intersection of content, technology, and fandom with one of the largest anime and manga communities in the world.
You will report to our Director of Product Management. This is a hybrid position based in San Francisco. We work a hybrid schedule, in-office three days a week; Tuesday, Wednesday, and Thursday.
ABOUT THE TEAM
This is an exciting time to join Crunchyroll's Product Team. As we expand our global footprint, we're shaping the future of anime and manga fandom β across streaming, digital manga, e-commerce, events, and gaming. We are at the heart of building experiences that millions of passionate fans enjoy every day. We're on a mission to create anime-centered products that delight subscribers and bring fans closer to the stories, characters, and communities they love.
Our Digital Manga Product Management team is shaping the future of digital manga at Crunchyroll. In close partnership with our business and marketing teams, we guide the product roadmap that delivers a world-class digital manga reading experience to our passionate fan base.
IN THE ROLE
β’ Define the north star vision for the digital manga product within the broader streaming and fandom ecosystem.
β’ Develop the multi-year roadmap that integrates manga reading experiences, monetization models (subscription, microtransactions, bundles), cross-platform user journeys, and regional expansion.
β’ Collaborate closely with Engineering and development partners to turn a strong Product vision into reality by defining requirements, shaping scalable solutions, and delivering high-quality experiences that delight manga fans worldwide.
β’ Partner with executives and cross-functional leaders to align product strategy with business growth goals and fan engagement objectives.
β’ Collaborate with Product Management partners to create seamless discovery and crossover journeys between streaming, store, and manga products
β’ Partner with lifecycle marketing, CRM, and commerce to enable cross-sell, upsell, and retention campaigns.
β’ Define and track success metrics: engagement, retention, conversion, ARPU, opt-ins, etc.
β’ Continuously identify new growth opportunities through emerging technologies, user feedback, and competitive analysis.
β’ Lead Large, cross-functional initiatives.
β’ Possess a desire to move initiatives forward.
REQUIREMENTS
We get excited about candidates, like you, becauseβ¦
β’ 7+ years of product management experience.
β’ Proven track record building and scaling consumer-facing digital products (media, publishing, e-commerce preferred).
β’ Strong understanding of monetization models (subscriptions, microtransactions, digital storefronts).
β’ Experience with global launches including localization, compliance, and regional user behavior differences.
β’ Background in cross-platform ecosystems (streaming, games, apps).
β’ Familiarity with structured data, personalization systems, or recommendations APIs.
β’ Strong data acumen with ability to design experiments and drive insight-driven strategy.
NICE TO HAVE
β’ Japanese language proficiency
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
β’ Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
β’ Flexible time off policies allowing you to take the time you need to be your whole self.
β’ Generous medical, dental, vision, STD, LTD, and life insurance
β’ Health Saving Account HSA program
β’ Health care and dependent care FSA
β’ 401(k) plan, with employer match
β’ Employer paid commuter benefit
β’ Support program for new parents
β’ Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyrollβs Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.Pay Transparency - San Francisco, CA$205,000β$248,000 USD
About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
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Courage. We believe that when we overcome fear, we enable our best selves.
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Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
β’ Kaizen. We have a growth mindset committed to constant forward progress.
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Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
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