Head of Growth Analytics at crypto

We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth. Responsibilities • Leadership & Strategy • Define and own the marketing intelligence roadmap. • Build and lead a high-performing team of analysts, engineers, and data scientists. • Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions. Measurement & Modelling • Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches. • Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality. • Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy. AI, GenAI & Automation • Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.Introduce Generative AI (GenAI) solutions for: • Automated campaign insights (“explain spend efficiency by channel in natural language”). • Dynamic customer journey clustering to identify emerging cohorts. • Generating personalized marketing narratives and creative testing at scale. • Build a culture of automation where insights flow seamlessly into marketing strategy and execution. Data Infrastructure & Governance • Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery. • Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations. Reporting & Insights • Develop and maintain high-impact dashboards in Tableau. • Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives. • Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity. Requirements • Proven operational track record in analytics and data science, with extensive experience in marketing measurement. • Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics • Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau • Strong background in data governance, compliance, and privacy frameworks. • Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations. • Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.