Senior Competitive Intelligence Programs Manager at Cyberark1

We’re hiring a builder to help us scale Competitive Intelligence Programs as we join forces with Palo Alto Networks. Our function is responsible for deep understanding why we win and lose, supporting GTM & Product teams by translating research into content and enablement, and ultimately making a measurable impact on pipeline and win rate with competitive programs. The new Senior Manager brings a platform mindset, understanding how identity, access, privilege, and AI all interlock. This should be a strategic marketer with competitive DNA: someone who can absorb complex insights from SMEs and transform them into insights for our GTM teams and security leaders. Why This Role Matters Identity Security is at a market inflection point.  Machine identities and automation are exploding. AI agents are becoming privileged actors that need governance, least privilege, and controls comparable to (or stronger than) humans.  Competitors and platforms are pushing hard on “control plane” narratives (identity + SOC convergence, bundling, AI-powered workflows), raising the bar for clarity, speed, and credibility in competitive execution.  Our win/loss program shows we win when we operationalize what’s true about CyberArk: platform breadth, machine expansion, GTM strength, and market leadership. Those advantages need a leader who can convert insight into repeatable, field-usable What You’ll Do: Orchestrate offense + defense playbooks  Lead competitive playbook strategy across key competitors and segments, ensuring the field has current, high-confidence guidance.  Build defense via differentiation: fact-based rebuttals and proof-driven narratives that GTM teams can implement at scale. Embed competitive intelligence across GTM + Product  Ensure product launches, platform stories, analyst submissions and messaging are competitively distinct with a ‘show, don’t tell’ mindset.  Partner with Enablement to integrate competitive scenarios into onboarding and ongoing training. Create high-impact content and executive briefs  Produce (and/or orchestrate) critical assets when stakes are high: this can include rapid responses, exec-ready briefs, field kits, and strategy decks.  Distill deep SME input across teams into output that’s relevant to security leaders, aligned with how we are positioned to help. Run the competitive operating cadence  Establish a cross-functional “Compete Council” rhythm with PM, PMM, Sales, Enablement, Strategy, and SMEs to drive decisions and follow-through, not just readouts.  Own a prioritized roadmap of competitive initiatives with clear owners and metrics.