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SeniorFull-timeGitAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are hiring a Senior Manager, Retention—a seasoned CRM strategist and operator who brings equal parts creativity, technical depth, and leadership maturity to the table. This role requires strategic ownership, hands-on execution, and a bias for measurable impact. You’ll lead a team of lifecycle marketing experts to build sophisticated email, SMS, and loyalty programs that drive retention, increase LTV, and power sustained growth for a portfolio of fast-scaling e-commerce brands.
Key Responsibilities
- →Lead a team of lifecycle marketing experts to build sophisticated email, SMS, and loyalty programs
- →Develop strategic campaign calendars and prioritize projects to scale clients’ email and SMS programs
- →Provide support and guidance to help Retention Specialists analyze data and develop winning retention strategies
- →Project manage and delegate client tasks to your team, including specialists and designers
- →Coordinate cross-departmentally with Performance Marketing and Strategy teams to develop cohesive campaigns
- →Assign segmentation and QA email and SMS campaigns ensuring flawless delivery
- →Report on strategic KPIs for clients, creating insights and actionable recommendations
- →Execute on automation/flow logic set-up, pop-up builds, and app integrations
Requirements
- ✓7+ years of work experience in digital marketing
- ✓Experience scaling personalized D2C/e-commerce email and SMS programs
- ✓Ability to creatively message value propositions in email and SMS campaigns
- ✓Experience developing creative customer journeys and loyalty programs
- ✓Experience working in Klaviyo (or similar ESP’s) including list segmentation, lifecycle drip automations, and triggered events
- ✓Knowledge of Shopify and their tech stack options
- ✓Experience with SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo
- ✓Experience in a fast-paced environment managing multiple tasks
- ✓Data-driven decision-making skills
- ✓Experience developing and executing customer loyalty programs
- ✓Experience with direct reports and cross-functional teams
- ✓Excellent verbal and written communication and presentation skills
Benefits
- ★Flexible parental leave benefits
- ★Endless opportunities for growth through cross-functional collaboration
- ★Remote-first culture with a strong community base
