Regional Field Marketing Manager | LATAM at Deel

Who we are is what we do. Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly. Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers. Why should you be part of our success story? As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are. Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google. Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work. SUMMARY Deel is expanding aggressively across LATAM, and the markets driving the next phase of growth are ones where global employment infrastructure is still an unfamiliar concept. This role exists to change that. As Field Marketing Manager, Campaigns (LATAM), you own the regional campaign engine. You will translate strategy into localized execution across digital, webinars, and high-engagement channels including messaging apps and influencer partnerships. Working in close partnership with the Field Marketing Manager for Events, you will ensure every touchpoint drives toward a single outcome: a market that understands the problem Deel solves and trusts us to solve it. THE IDEAL CANDIDATE You are a hands-on, digital-native marketer who knows how to get things done in LATAM. You understand the business landscape deeply, from the startup ecosystem of São Paulo to the enterprise corridors of Mexico City. You are obsessed with pipeline impact, comfortable in the data, and confident operating the tools that power modern campaign execution. You communicate with clarity, collaborate naturally across Sales, Events, and global teams, and know how to move work forward in a matrixed environment. KEY RESPONSIBILITIES - Campaign Ownership: Own and execute the regional campaign calendar across digital, webinars, and owned and emerging channels. - Strategy to Execution: Translate regional marketing strategy into tactical campaign plans, owning timelines, channel selection, and budget allocation to ensure global priorities land with precision in LATAM. - Localization: Adapt global campaigns for LATAM audiences, ensuring every asset reflects local tone, language, proof points, and customer references. - ABM Execution: Build and manage ABM programs in close partnership with Sales, from account selection and multi-channel sequencing through to conversion. - Sales Enablement: Equip local Sales teams with market-specific assets — localized case studies, regional messaging, and product narratives tailored to the objections and buying realities of each market. - Cross-functional Alignment: Partner with the Field Marketing Manager for Events to ensure campaign and event touchpoints drive toward shared pipeline goals. - Community and Partner Marketing: Activate local partner ecosystems, industry communities, and regional networks to build trust, expand reach, and accelerate pipeline in markets where relationships drive buying decisions. - Performance Tracking: Own day-to-day campaign reporting, leveraging real-time data to identify what is working, diagnose what is not, and drive tactical adjustments that protect pipeline targets. - Budget Management: Own the regional campaign budget, allocating resources across channels and programs to maximize pipeline impact and ensure accountability across all spend. - Agency Management: Own relationships with regional agencies and vendors for campaign production, localization, and execution support. - Market Intelligence: Surface regional insights, channel trends, and audience behavior back to the Global Emerging Markets team to sharpen global strategy. - AI and Automation: Leverage AI tools and marketing automation to increase execution speed, output quality, and campaign scale. PREFERRED QUALIFICATIONS - 7+ years of B2B marketing experience, with at least 2 years in a senior or lead capacity in demand generation, field marketing, or campaign management within LATAM. - Proven track record of driving pipeline impact in close partnership with Sales. - Hands-on ABM experience across the full cycle: account selection, multi-channel sequencing, and Sales alignment on target accounts. - Proven experience managing agencies and vendors for campaign production, localization, and execution support. - Data-driven and analytical; confident working with pipeline dashboards, ROI metrics, and attribution models. - Strong communicator with the presence and credibility to influence senior Sales stakeholders in a matrixed global organization. - Proficient with CRM platforms (HubSpot or Salesforce), marketing automation, and high-engagement messaging platforms. - Active user of AI tools in your daily workflow; you use them to increase output and quality, not just experiment with them. - Experience working in a remote and asynchronous environment. - Fluency in English and Spanish is required; Portuguese is a plus. - Willingness to travel regionally (30-40%). Total Rewards Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.  Some things you’ll enjoy - Stock grant opportunities dependent on your role, employment status and location - Additional perks and benefits based on your employment status and country - The flexibility of remote work, including optional WeWork access At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics. Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com [Upgrade to PRO to see link] and other acquired company emails like @payspace.com [Upgrade to PRO to see link] and @paygroup.com [Upgrade to PRO to see link] You can view the most up-to-date job listings at Deel by visiting our careers page [Upgrade to PRO to see link] Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives. Deel will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Talent Acquisition Team via this link [Upgrade to PRO to see link] and a team member will be in touch to ensure your equal participation. If you have difficulty accessing the form, please email at [Upgrade to PRO to see contact]. As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations. This application process does utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. As a fully remote company, we also utilise AI-powered deepfake and fraud detection technologies to verify the authenticity of candidate identities and interactions during assessments and interviews. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Privacy Policy [Upgrade to PRO to see link] - For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT; results are available at Ashby [Upgrade to PRO to see link] Covey [Upgrade to PRO to see link]