Staff Model UX Designer, Personalization, GeminiApp at Deepmind

Snapshot We’re hiring a Staff Model UX Designer to play a critical role in our Personalization initiatives. You’ll be responsible for developing and implementing content and model behavior standards, architecting scalable frameworks and processes. You’ll create robust response strategies, system instructions, rubrics, evaluation methods, and guidelines to support innovative ways of introducing the Gemini App to global audiences and ensuring our users consistently uncover its most exciting capabilities. About Us Artificial Intelligence could be one of humanity’s most useful inventions. At Google DeepMind, we’re a team of scientists, engineers, machine learning experts and more, working together to advance the state of the art in artificial intelligence. We use our technologies for widespread public benefit and scientific discovery, and collaborate with others on critical challenges, ensuring safety and ethics are the highest priority. The Role As a Model UX Designer on Personalization, you’ll be responsible for crafting novel and intuitive experiences that leverage Gemini’s model output to help users easily discover new features and deepen their engagement with our product. You'll operate as a strategic partner, collaborating cross-functionally with product managers, engineers, UXers, data scientists, and marketers. Together, you'll ideate, design, and implement solutions that not only enhance the user journey but also drive key growth metrics. A core aspect of this role involves becoming an expert in our users' needs. This means gaining a profound understanding of diverse user behaviors, preferences, and pain points across various geographies, platforms (web, mobile, etc.), and audience segments. You'll leverage this expertise to inform your design decisions and ensure our solutions are truly user-centric. Furthermore, you'll actively partner with design teams across the broader organization. By understanding their feature roadmaps and strategic objectives, you'll identify opportunities to seamlessly integrate discovery and engagement mechanisms, ultimately ensuring we deliver continuous and meaningful value to our customers. Key responsibilities: • Set the quality bar by creating principles, response strategies, and examples that define what good looks like. Establish comprehensive content standards and specifications for Gemini models, addressing factors like factual accuracy, privacy, safety, personality, tone, and style. • Drive continuous model improvement by diagnosing quality gaps and developing scalable, strategic frameworks—including guidelines, technical instructions, and cross-functional alignment—needed to scale response excellence. • Partner closely with cross-functional teams, including engineers, product managers, researchers, and data scientists to to shape the behavior of LLM models in support of growth strategies. • Understand users and advocate for a user-centered approach to model output, ensuring that the content the model generates meets the needs and expectations of our users. • Deeply understand model training methods and processes, and stay up-to-date on the latest advancements in generative AI. About You We’re looking for a systems thinker with strong skills in content strategy, conversation design, and problem-solving, anchored by a passion for the craft of writing. You’ll have experience developing guidelines, exemplary content, evaluations, and rubrics for LLMs, as well as writing and editing in a fast-paced, agile environment. Leveraging complex cross-functional partnerships, you’ll work with product, engineering, research, and data science to articulate and guide product strategy. To set you up for success as a UX Content Designer at Google DeepMind, we look for the following skills and experience: • Demonstrated Strategic Impact & Leadership: Experience shaping content for strategic initiatives in relevant areas, such as hardware, software, digital agencies, creative industries, or journalism. • Mastery of Writing Craft & Execution: A portfolio of work demonstrating intuitive, systems-aware content solutions with exceptional craft and strong rigor. Recognized as a "go-to" expert, sharing knowledge and elevating team skill. • Adaptability: Thrives in complexity, continuously learning and adapting with a growth mindset. Evolves strategies and processes as needed. • Fluency in AI product design process: Experience training and tuning large language models or other generative AI technologies. Experience gathering and working with data to identify loss patterns and create actionable insights In addition, the following would be an advantage: • Growth and discovery expertise: experience in driving successful growth and discovery initiatives for digital products. • AI Prototyping: ability to build functioning prototypes to demonstrate ideas and drive cross-functional alignment. The US base salary range for this full-time position is between $165,000 USD - $245,000 USD + bonus + equity + benefits. Your recruiter can share more about the specific salary range for your targeted location during the hiring process. Note: In the event your application is successful and an offer of employment is made to you, any offer of employment will be conditional on the results of a background check, performed by a third party acting on our behalf. For more information on how we handle your data, please see our Applicant and Candidate Privacy Policy. At Google DeepMind, we value diversity of experience, knowledge, backgrounds and perspectives and harness these qualities to create extraordinary impact. We are committed to equal employment opportunities regardless of sex, race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, pregnancy, or related condition (including breastfeeding) or any other basis as protected by applicable law. If you have a disability or additional need that requires accommodation, please do not hesitate to let us know.