Paid Media Specialist at Deliveroo

About the team Deliveroo’s Global Marketing Organisation is on a mission to build a brand that is consistent and scalable across markets, but also deeply relevant and loved locally. Our UK & Ireland (UKI) team is at the heart of this mission, driving growth in our most established markets. We focus on executing high impact campaigns that resonate with consumers, ensuring Deliveroo remains the preferred choice for food and rapid grocery delivery across the UK and Ireland. About the role We’re looking for a UKI Media Specialist to take ownership of our media landscape across the UK and Ireland. You will be responsible for the end-to-end strategic planning and execution of both digital and Above The Line (ATL) campaigns. This role sits at the intersection of brand and performance, requiring a leader who can balance creative excellence with rigorous commercial delivery. You will manage our agency relationships, optimise multi-million pound budgets, and act as the local champion for media innovation, ensuring every pound spent drives maximum ROI and brand love. What you'll be doing - End-to-End Execution: Manage the process of strategic planning and execution of all ATL media across UK & Ireland campaigns with our media agency of record as well as collaborating with our in-house digital team, ensuring seamless delivery from concept to go-live. - Strategy Development: Lead the media strategy for the region, aligning all channel plans with our broader commercial objectives and brand KPIs. - Agency Management: Lead the day to day relationship with our media agencies, holding them to account for best in class planning, buying, and ongoing optimisation. - Budget & ROI: Oversee budget allocation across channels, monitoring performance closely to ensure efficient spend and a strong return on investment. - Performance Analysis: Deep dive into campaign performance, extracting actionable insights to iterate on strategy and inform future marketing activity. - Cross-Functional Collaboration: Work closely with Creative, Brand, and Campaign teams to ensure our media plans are integrated and our assets are fit for platform. - Creative Optimisation: Champion creative best practices, ensuring all campaign assets are optimised for platform specific performance and engagement. - Growth & Innovation: Identify and test new growth opportunities, exploring emerging platforms and driving innovation through new formats, tools, and technologies. - Reporting: Own the reporting frameworks for UKI media, communicating complex results and performance trends clearly to senior stakeholders. - Measurement: Work closely with key stakeholders to ensure Media is measured where possible and optimised against business critical metrics. - Industry Leadership: Stay ahead of industry trends and platform updates to continuously improve our media effectiveness and maintain a competitive edge. Requirements - Media Expertise: Proven experience managing large-scale, multi-channel media budgets (Digital & ATL) within a fast-paced consumer brand or leading media agency. - Strategic Thinker: Ability to develop cohesive media strategies that connect brand-building activity with commercial outcomes. - Agency Experience: Experience of working media agency side preferred with a strong track record of managing clients, campaign processes and media owners to deliver high-performance results. - Analytical Mindset: Highly data driven and adaptable with the ability to interpret complex performance data and turn it into clear, strategic recommendations. - Collaborative: Excellent stakeholder management skills, with experience working cross functionally with creative and brand teams. - Innovation-Led: A passion for testing and learning, with a finger on the pulse of the latest media trends and emerging technologies. - Communication: Strong storytelling and presentation skills, capable of communicating media performance to non-technical senior leadership. Why Deliveroo Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it. We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas. Workplace & Benefits At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information. Diversity At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry. We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.