Head of Growth & Marketing - Nigeria at DeliveryHero

DeliveryHero

Lagos, ng·4h ago

SeniorFull-timeGit

Salary Range

$15,912 - $21,528 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a data-driven and results-focused Interim Head of Growth to join the Growth team in Nigeria. This is an interim position for 6 months, with scope to become full-time based on performance. You will manage a team of three and own the execution of all growth, marketing, and engagement initiatives.

Key Responsibilities

→Lead the local marketing strategy, adapting the global playbook to local needs.
→Lead local marketing execution (offline and online) and manage/optimize content to deliver on agreed growth goals.
→Understand the local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC.
→Identify and execute local partnerships to build brand awareness in Nigeria.
→Apply expertise in quantitative analysis and data presentation to understand user interactions and identify growth opportunities.
→Work closely with the Customer Research team to conduct qualitative analysis and gather feedback.
→Track market dynamics and gather industry intelligence.
→Manage the country marketing budget and track key Growth metrics.
→Work cross-functionally with HQ Growth teams and supervise activities across all marketing channels.
→Lead the execution of cross-functional growth initiatives by working closely with Local and HQ teams.
→Define and analyze metrics that inform the success of activities carried out.
→Compile and present reports on marketing initiatives/campaign performance.
→Communicate details, updates, and implementations across all stakeholders and teams.
→Establish meaningful business relationships on behalf of the business.