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Mid LevelFull-timeRustSpringGit
Salary Range
$72,250 - $97,750 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Paid Media Strategist to join our performance marketing agency, Directive Consulting. This role is crucial to our Paid Media team and involves working directly with enterprise clients to create and execute high-performing Paid Media strategies.
Key Responsibilities
- →Oversee and lead a collection of Paid Media accounts
- →Serve as direct support to client contacts
- →Weekly communication with vendors or operational partners to ensure alignment on tasks and work quality
- →Drive referrals via client relationships and professional network
- →Build strategies for clients each quarter
- →Create, maintain, and optimize budgets for paid media campaigns across multiple channels
- →Deeply understand client positioning and unique value propositions
- →Confirm lead routing is accurate within a CRM
- →Understand the value of Programmatic campaigns
- →Responsible for personal productivity and utilization
- →Work directly with Associate Director to ensure internal and client goals are being achieved
- →Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads
Requirements
- ✓3+ years experience working at a performance/digital marketing agency
- ✓Experience working specifically with B2B SaaS/tech clients in an agency setting
- ✓Deep expertise across paid search and paid social advertising campaigns
- ✓Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- ✓Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- ✓Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
- ✓Proven and measurable success with mid-market or enterprise accounts
- ✓Ability to translate and articulate strategy and tell stories with data
- ✓Ability to organize, prioritize and manage multiple projects simultaneously
- ✓Travel to visit clients approximately once per year, per client or as needed
Benefits
- ★Competitive salary range of $70,000-$95,000 USD with potential for bonus eligibility
- ★Medical, dental, vision plans, disability, and life insurance coverage
- ★Mental health support through certified therapists and membership to Headspace
- ★Physical health support through Gympass
- ★Unlimited PTO (2-week minimum), paid company holidays, birthday off, end of year recharge
- ★Paid parental leave
- ★Traditional and Roth 401(k) with a 3% company match
- ★Annual bonus based on tenure
- ★Annual Anniversary Trip to Newport Beach, CA
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