Senior Product Manager at dnagenotek

OraSure Technologies Inc. (OTI) empowers the global community to improve health and wellness by providing access to accurate, essential information. Our ability to positively affect change is powered by the innovative tools and diagnostics we deliver to the market.  Together with its wholly owned subsidiaries, OTI provides its customers with end-to-end solutions. It’s first-to-market, innovative products include rapid tests for the detection of antibodies to HIV and Hepatitis C (HCV) on the OraQuick® platform; sample self-collection and stabilization products for molecular applications; and oral fluid laboratory tests for detecting various drugs of abuse.   Overview  Here at OTI our innovative sampling tools and diagnostics unlock access to accurate, essential information that advances global health and well-being. Our products include molecular sampling kits for the genome and microbiome, and rapid diagnostics for infectious disease.   Responsibilities Key Responsibilities New Product Introduction & Product Lifecycle Management • Develop and execute a multi-year product roadmap for the business by identifying and quantifying market opportunities, developing and assessing product concepts, and driving the development and commercialization of the products. • Establish and execute product lifecycle management plans for each product line, including evolution of claims, COGS reduction, pricing analysis, SKU consolidation and product rationalization. • Provide strategic leadership to the cross-functional core team for product development projects. Provide input as the voice of customer through all stages of product development and provide clear direction to the cross-functional team. • Serve as the product expert, developing a deep understanding of the products to help manage product inquiries and customer issues. • Gather and evaluate customer input and be the product line champion, ensuring product performance meets expectations while exploring ways for continuous product improvement and growth of market adoption. • Maintain a prioritized list of product initiatives and work closely with cross-functional partners to ensure support and resourcing according to the prioritization. Clearly and quantitatively justify projects by creating business cases and forecasting customer acceptance. • Work cross-functionally with stakeholders in other departments including R&D, regulatory and clinical affairs, operations, finance, downstream marketing and sales. • Develop and deliver training for the sales force on a regular basis regarding new product introductions and initiatives. Strategy and Commercial Success • Lead the development of the business growth strategy through OTI’s annual strategy playbook process. • Identify, assess and define new segments for marketing and sales to target, including development of positioning and key messaging and financial projections. • Lead market research activities to better understand customer needs and market trends. Generate new insights that lead to the identification of new product and business opportunities. • Cultivate and nurture relationships with Key Opinion Leaders, advocacy organizations and external collaborators to drive product awareness and adoption and to advance product initiatives. • Read, understand and interpret relevant scientific literature, posters and presentations and synthesize into actionable information that can be shared within the organization • Work with sales team to support key accounts as needed to ensure successful sales and ultimate customer satisfaction • Partner with downstream marketing to develop and maintain the portfolio brand and ensure the integrity of brand look, feel and messaging • Support downstream marketing in the development of marketing materials and collateral. • Lead the development of the Long Range Plan 5-year financial projections for the business. • Regularly analyze financial metrics to assess the health of the portfolio of products. Determine trends leading to revenue and cost increases and declines and take action as needed. Qualifications Desired Experience • Bachelor’s Degree in business or science related field is required. PhD or MBA are highly desirable • 5+ years of experience in product management or related function. Prior product management experience in the medical devices industry (particularly diagnostics) is highly desirable • Strong track record of successful new product introductions with hands-on product development experience ranging from concept through product launch • Significant experience identifying and quantitatively assessing business opportunities and developing business plans to support • Experience conducting market research studies to understand customer needs and market trends leading to identification of new product and business opportunities • Experience working directly with a sales team to set and meet sales targets • Experience developing key opinion leader relationships and external partnerships Knowledge, Skills & Abilities • Ambitious, self-motivated individual with the ability to complete tasks without significant oversight • Consistent delivery of high-quality work product with appropriate attention to detail • Strong understanding of product development processes from product concept to commercialization and product lifecycle management from launch to product rationalization • Must be able to achieve results in a cross-functional team environment, exhibiting formal and informal leadership skills and strong goal / results orientation • Ability to lead a team of high-performing individuals, with or without formal authority, to meet the growth objectives & strategic imperatives within the program or product area • Proven track record developing, driving and maintaining high performing product lines and achievement of product financial targets • Outstanding communication skills • Ability to travel throughout the US/Canada and internationally   OTI encourages applications from all qualified candidates who represent the full diversity of the communities in which we operate.  We apply a rigorous, consistent, and equitable standard to the assessment of all candidates, regardless of race, color, national origin, sex (including pregnancy), sexual orientation, gender identity, disability status, age, religion, veteran status or any other protected characteristic. We are committed to creating a diverse and inclusive environment where all employees are welcomed and belong.     What we have to offer: - Tiered Medical PPO, EPO, Vision and Dental coverage   - Disability and Life Insurance Benefits   - Generous 401K plan and company-matching contributions   - Highly competitive paid time-off   - Maternity Leave and Parental Leave Coverage   - Employee Referral Program – you may be eligible for a cash bonus if your referrals are hired    - Employee Assistance Program  - Employee Service Recognition   - Job-related Training Programs  - Ability to participate in Teams, Committees, Events and Clubs  - Depending on the role you may be eligible to work in a hybrid environment or fully remotely   - Free Onsite Parking  Please note, the above applies to full-time permanent positions. Culture, People & Community  OTI recognizes that the long-term health of our business is directly connected to the health of the planet, local communities and OTI employees.   - LIVE IT Committee – committed to creating an environment that embodies our values   - All Means U: Employee Committee on Belonging hosts various events across all company locations such as monthly book club and mentorship program  - Wellness Committee empowers colleagues to make critical decisions to improve and protect health  - Sustainability Committee aims to minimize impact on the environment  - Social Committee who organize and run events for both remote and onsite employees, to create connection and community  At OTI, we have a clear vision; cultivate an environment of equal employment opportunity where we do not tolerate discrimination or allow the harassment of employees or applicants on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by law with regard to any employment practices.   OTI aims to create and foster workplaces that reflects and contributes to the global communities in which we do business and the customers and partners we serve. This includes all communities impacted by our corporate presence. As part of this commitment, OTI and its subsidiaries will ensure employees and applicants are provided reasonable accommodation per request.  If you require disability-related accommodation during the recruitment process, please contact Katheryn Viau at [Upgrade to PRO to see contact]. OTI will consult with all applicants who request disability-related accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicant's individual accessibility needs.