Director of Growth Marketing (Paid Acquisition) – AI-Native Growth Builder | Remote Friendly at Docplanner

Mission Build an AI-first paid patient acquisition engine where campaign management, content creation and experimentation are largely automated, minimizing manual work and maximizing leverage (e.g. AI-generated creatives at scale, autonomous bidding and budget allocation, continuous experimentation loops, and AI-assisted decision making).  Own strategy, innovation and performance at scale with the following objectives: i) compensate current marketplace organic imbalances (there are cities in which we do not have enough organic bookings (patients) for doctors to retain them; ii) provide and monetize additional patients for doctors when CAC allows under different revenue models (selling our marketing services directly to doctors and clinics (Marketing 360 product), CPL or in a commission system per booking (share of the price of the visit - Terapia).  This is not a traditional performance marketing role. We aim to build a highly automated, AI-native acquisition engine. We expect you to rethink how paid marketing works: leveraging AI for campaign execution, creative generation, testing, and decision-making — with the goal of achieving maximum output with minimal human intervention. Why now Docplanner has reached a point where investing in world-class patient growth capabilities is a natural next step. With a strong market presence, a growing performance marketing business, and continued investment in new ways to create value across our ecosystem, we see a clear opportunity to build a more sophisticated in-house approach to paid acquisition. At the same time, AI, automation and marketing technology are rapidly reshaping how high-performing teams operate. We believe this is the right moment to build stronger internal capabilities that combine performance, experimentation, technology and scale — and to set a new standard for how patient growth is driven in our sector. What you will do Strategy & growth • Own the end to end patient acquisition strategy across paid channels and all countries  • Define growth targets, CAC/LTV models and scalable acquisition frameworks • Balance short term performance with long term brand and market expansion • Identify new growth levers, channels and partnerships • Decide where to scale, defend or experiment based on market maturityPaid channels ownership • Own day-to-day performance across: Google, Meta, Influencers, affiliates and partnership, and potentially upper funnel channels (not planned yet) • Manage budget, pacing and performance targets • Ensure strong execution across multiple countries in Europe and LatamAutomation and performance enablement • Build this system from scratch, using what AI can bring today and partnering with our tech team  • Design and implement an AI-driven acquisition system where the majority of campaign management, creative production, testing and optimization is automated • Partner with data teams to improve: attribution models, experimentation velocity and performance reportingInnovation and new channels • Lead pilot programs for new acquisition channels  • Turn pilots into scalable playbooks and products • Kill experiments quickly when ROI is not thereTeam creation and leadership • You will build this function from the ground up, including systems, processes, and team with full ownership • Create and lead a small, high-leverage team (to be defined by you) to accomplish the mission (channel managers, specialists, content creators - maybe humans maybe AI agents) • Coach and manage the team ensuring strong talent density, innovation, speed and performance • Set clear goals, KPIs and operating cadencesCross-functional collaboration • Work with AI team to create patient marketing with 2026 available tools  • Work closely with Product & UX on conversion optimization and monetization frameworks • Work closely with GTM leaders (mostly Customer Organization and Country Managers) to work on Market place health and churn prevention  • Align with brand on messaging and creative strategy