Growth & Operations Lead - Terapia at Docplanner

Terapia is a completely new digital product line, separate from our marketplace, designed to connect patients with therapists for ongoing mental health care. Patients are instantly matched with the right psychologist through a survey, which filters for preferences and therapy style, helping ensure the best possible fit.  On the therapist side, Terapia is a fresh opportunity, we onboard new therapists and create a fair, performance-driven system. Launched in Poland in December and now expanding to Mexico and beyond, this role is all about owning, nurturing, and successfully launching Terapia in a new market. Your work in the first 90 days will determine whether we scale, pivot, or adjust our investment. This is a hands-on, high-impact opportunity to shape the future of the product.  This is a rare opportunity to launch a new product line from scratch in Brazil, own critical outcomes, and directly shape how Terapia scales in new markets. If you thrive on action, execution, and problem-solving in early-stage setups, this is the role for you. What You’ll Do • Understand your users deeply: Talk to patients (including unhappy ones) and therapists to uncover blockers, pain points, and opportunities to improve the experience. • Drive product and operational decisions: Use Pareto/MVP thinking to prioritize what to build, test, or skip, turning messy inputs into clear actions. • Launch and scale the market: Onboard and manage the first cohort of therapists, setting up processes to ensure smooth operations and high-quality patient care. • Design and scale GTM processes, creating repeatable playbooks, and growing operations from a handful of users or hires to hundreds. • Adapt and improve continuously: Use feedback from users and local teams to optimize operations, product features, and the patient-therapist matching system. • Thrive in ambiguity: Navigate challenges, course-correct when needed, and learn fast in a dynamic early-stage environment. Your Goals in the First 90 Days • Make Terapia operational and ready to scale: Establish processes, systems, and workflows—including hiring the first customer success team. • Build your first cohort of therapists: Recruit at least 10 therapists who are ready and available to see patients. • Gain deep user insights: Interview 20 patients to identify the most pressing problems worth solving. • Optimize patient-therapist matching: Refine the survey and matching system to ensure patients are paired with the most relevant therapists. • Close the feedback loop: Gather and share insights with local Docplanner teams to improve both operations and the product.