Lead Brand Designer - Systems & Scale at doctrine

Our Mission ⚖️ Since 2016, Doctrine has been committed to a major democratic challenge: making the law more accessible. We are the first AI-powered legal platform that helps lawyers and legal professionals free themselves from repetitive, time-consuming tasks so they can focus on what truly matters—at every stage of their work: whether it’s understanding a case, conducting legal research, or drafting documents. Today, Doctrine welcomes over 1 million visits every month, with dozens of new legal professionals joining us every single day. Our ambition goes beyond borders: we aim to become the European leader in legal AI. After France, we have already launched Doctrine in Italy, and we are currently expanding into Germany with a strong conviction: you must think globally while executing locally. That’s why we work closely with our clients, striving to understand the unique subtleties of each legal system. And this is just the beginning! Our Values 🤝 Challenge the status quo. We embrace bold ideas and smart risk-taking. Liberty and responsibility. We promote autonomy, individual impact, and ownership. Knowledge is power. Information lies at the heart of Doctrine’s mission, and we always want to learn more. Release early, release often, and listen to your customers. We believe in the power of iteration and in constantly listening to our market, our clients, and their challenges. Our mission At Doctrine, we free lawyers and legal professionals from low-value administrative tasks and help them secure their positions through an AI-powered legal platform used by tens of thousands of professionals across Europe. We’re looking for a designer–builder who can deliver high-impact visuals while building a scalable, automatable brand system across our five markets: France, Italy, Germany, Spain, and Luxembourg. You’ll build on existing brand guidelines, helping evolve and structure them over time. This is both a strategic and hands-on role: you’ll have immediate impact on our marketing assets while laying the foundations for a sustainable, scalable production system. What you’ll do Deliver fast, with quality - Produce visuals for product launches and marketing campaigns - Design visual identities for events: print, booths, merch, decks - For our flagship biannual event, the AI Summit, create bespoke visuals tailored to each venue, respecting brand guidelines while taking creative liberties - Create sales decks, one-pagers, and commercial materials - Develop visuals for digital content: LinkedIn, emails, blog, video thumbnails - Design landing pages and web elements in collaboration with Product & Marketing teams Structure and evolve the brand - Bring our existing brand guidelines to life and strengthen them - Identify blurry areas or inconsistencies and clarify them - Build a scalable, reusable visual system across five countries - Create reusable templates and frameworks for campaigns - Ensure visual consistency and high standards across all channels and markets Experiment and automate - Imagine and implement automated workflows for asset production - Integrate GenAI tools and other technologies to accelerate creation - Reduce repetitive work while maximizing impact - Enable the marketing team to self-serve visuals without compromising quality Think in systems, not assets - Design scalable solutions - Prioritize automation, reusability, and consistency A strong fit if you have - 5+ years of experience in brand design, ideally in B2B / SaaS - Strong fundamentals in typography, hierarchy, and composition - A strong interest in GenAI tools and automation - Autonomy, a strong sense of ownership, and a collaborative mindset - The ability to structure and document a visual system - The ability to move fast while maintaining a premium level of quality Bonus: - Experience working with international teams / multilingual localization - Knowledge of motion design or light animations Why this role is unique - One designer for Europe: massive, structuring impact - A hybrid role: hands-on delivery + system building - Creative freedom on major events - The opportunity to elevate an already established brand to the next level - An environment where initiative, collaboration, and experimentation are valued What Awaits You if You Join Doctrine 🤗 - Contribute to an ambitious project with a real, positive impact on society: making the law more accessible and open. - Benefit from tailored onboarding in the legal ecosystem to help you quickly navigate this stimulating environment. - Join an adventure where you’ll constantly learn and share your knowledge with colleagues (internal/external talks, meetups, Tech & Sales Monthly, Medium blog, etc.). - Work in a dynamic, ever-evolving team: plenty of room to innovate, lead projects independently, or collaborate in teams. Our Perks to Make a Difference ☀️ 🏡 Flexible remote work policy: 2 days per week at the office (Tuesdays and Thursdays) 🌱 Many career opportunities, with open internal mobility across Doctrine 🌴 Flexible and unlimited vacation policy 📚 A strong focus on training: €750 yearly budget for self-directed learning, plus regular team and company-wide training 🏄‍♂️ Regular team events 👩‍⚕️ Great health insurance with Alan 🚲 Sustainable mobility package of €66/month 🏋️‍♀️ Gymlib subscription for sports and wellness activities 🍱 Swile meal card 🧘 Free access to Moka.care for mental health support 💡 Hundreds of discounts and perks through our CSE 🍏 Brand-new Apple equipment Our Recruitment Process 🚀 - A 30-minute first call with one of our Talent Acquisition Managers to understand your career goals and introduce Doctrine’s mission. - A 1-hour meeting with your future manager to dive into the role, team scope, and answer your questions. - One or two technical assessments to evaluate your skills in practice. - An onsite visit to our offices including: lunch with 3 team members from different departments (to give you a glimpse of your future colleagues), a discussion on our company values to share our vision, and a meeting with our CEO, Guillaume. (If necessary, the process can be adapted to meet your personal or professional needs.) Ladies, allow yourself to apply! Some studies show that women in particular are less likely to apply for a job if they don’t meet 100% of the listed requirements. To reassure you: this job description is indicative—it’s a guide, nothing more. If Doctrine interests you, we’d be delighted to receive your application! Diversity & Inclusion All our positions are open to people with disabilities. Please feel free to share any needs during the recruitment process. We are committed to implementing all necessary accommodations to ensure a work environment that is adapted to everyone.