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SeniorFull-timeGo
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Performance Marketing Specialist to join Emma – The Sleep Company, the world's largest D2C sleep brand. This role focuses on planning, launching, and optimizing paid marketing campaigns across various channels to achieve business objectives.
Key Responsibilities
- →Plan, launch, and optimize paid marketing campaigns across channels including Google Ads, Meta, YouTube, and TV (linear & streaming/CTV).
- →Develop and implement performance marketing strategies aligned with business objectives (ROAS, CR, etc.).
- →Analyze campaign performance using platforms like GA4, attribution tools, and in-house dashboards to inform strategic decisions.
- →Coordinate and align with multiple internal and external stakeholders.
- →Collaborate with global performance and media teams to develop compelling ad creatives, messaging, and budget allocation.
- →Conduct A/B testing on ad creatives, audiences, and landing pages to drive continuous improvement.
- →Stay updated with platform changes, algorithm updates, and emerging trends in performance marketing.
Requirements
- ✓At least 3 years of relevant experience in performance marketing, with hands-on ownership of budgets across paid search, social, and TV (linear or streaming/CTV).
- ✓Fluent in English and ideally fluent in German.
- ✓Strong analytical skills and proficiency in marketing analytics platforms (e.g., GA4, Looker or similar).
- ✓Number-driven with a very good analytical understanding.
- ✓Independent, self-reliant, and structured way of working.
- ✓Proactive, communicative, and self-confident.
- ✓Constantly striving for personal development.
- ✓Ideally, previous working experience within the DACH market.
Benefits
- ★Pet-friendly environment, where you can bring your furry desk buddy.
- ★Discounts on our top-notch products.
- ★25 days holidays/year +1 day/year at Emma (max. 30 days).
- ★Opportunity to collaborate with multinational teams.
- ★Exciting events that aren't just team-building exercises but opportunities to create epic memories.
- ★All the tools you need to grow and ownership from the beginning.
