Demand Gen Marketing lead at Engflow

Engflow

San Francisco·21h ago

LeadFull-timeGit

Salary Range

$102,000 - $138,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Demand Gen Marketing Lead at EngFlow to own and shape our core demand generation strategy. This role will drive customer acquisition, conversion, and expansion by building a high-performing inbound engine.

Key Responsibilities

→Own and execute campaigns including paid digital, email, webinars, SEO, and virtual events.
→Develop and implement lifecycle marketing tactics to engage prospects throughout their journey.
→Drive new business meetings from marketing efforts with a focus on MQLs.
→Report on overall ROI of lead generation activities and engagement metrics.
→Partner with product marketing to ensure the best message is delivered.
→Contribute to strategic messaging campaigns.
→Analyze campaign performance via Google Analytics to inform strategy.
→Test and optimize marketing tactics for customer acquisition.
→Partner with engineers to broadcast technical blogs.
→Source and evaluate marketing tools and platforms.
→Coordinate with Field Marketing on event invites and follow-ups.
→Work closely with Senior Management and Sales teams to support growth.

Requirements

✓5+ years in marketing for a SaaS or Tech startup with a proven track record.
✓Proficient in Google Analytics, SEO, social, paid and unpaid search strategies.
✓Strong understanding of performance analytics across the customer funnel.
✓Successful lead generation and customer acquisition track record.
✓Effective cross-functional collaboration with sales, product marketing, and engineering teams.
✓Excellent project management experience.
✓Positive attitude, empathy, and high energy.