Marketing Manager, Lifecycle & Digital at Eosfitness

EōS Fitness is bold, upbeat, and motivating. Not only in our fitness routines, but in our work environment as well. Like our members, our employees know how to rise to a challenge and handle it head on. EōS Fitness' Core Purpose is to create loyal, lifelong fans and exercise practitioners. To achieve this purpose, our Core Values are: Take Personal Responsibility, Be Optimistic & Have Fun, Learn & Grow, Be A Team Player, and Fight Hard To Win. Core Purpose: To create loyal, lifelong fans and exercise practitioners. Sound like you? We’re in search of a talented Marketing Manager, Lifecycle & Digital to join our Marketing Department. Reporting to our Director of Marketing, Lifecycle, this position is based out of Addison/Farmers Branch, TX (across the street from the Galleria Mall) and would join a team to support 225+ gym locations that are currently open or coming soon across nationwide. The position is a hybrid full-time, Monday thru Friday, with Mondays and Fridays being in-office days and Tue-Thu as optional to work from home or be in the office. If you have a passion for health, fitness and marketing, and you enjoy working in a fast-paced, challenging environment, we’d love to get to know you! Responsibilities: • Support and execute lifecycle campaigns using dynamic segmentation, personalization, and automated workflows to deliver timely, relevant customer experiences. • Lead end‑to‑end email, SMS, and push execution, including drafting, QA, audience targeting, and deployment to ensure accuracy, compliance and brand consistency. • Build and optimize automated customer journeys in Klaviyo platforms, improving conversion, activation and long-term loyalty. • Analyze performance across channels, using Google Analytics and platform-level reporting to assess campaign effectiveness and identify opportunities for optimization. • Define and track lifecycle KPIs, producing clear reporting and actionable insights that guide continuous improvement and inform broader marketing strategy. • Drive a structured A/B and multivariate testing program, experimenting with subject lines, send times, creative and cadence to maximize engagement and revenue. • Collaborate cross‑functionally with Marketing, Digital, Communications, Creative, Sales, and Customer Service teams to align lifecycle initiatives with business goals and ensure cohesive messaging. • Support department-wide initiatives, contributing to ROI reporting, campaign planning, and the development of new lifecycle programs and customer touchpoints. We’re looking for a candidate that has: • 4+ years of relevant digital experience. • Bachelor's degree in Business, Advertising, Marketing or related field. • Experience building reports in Excel; proficiency in all Microsoft Office tools on a PC. MUST have strong Excel proficiency and strong proficiency with Outlook. • Experience with an email marketing automation/logic-based workflows software like Klaviyo. • Ability to manage own calendar in Outlook, ensuring deadlines for all marketing tasks/initiatives are met. • Strong ability to multi-task and switch gears suddenly and very strong attention to detail. • Strong verbal and written communication skills. • Passion for the fitness industry. • While this is an incredibly tight-knit and collaborative organization, it is imperative to be able to problem solve independently and with limited direction when needed. • Great sense of humor, upbeat attitude and exceptional interpersonal skills. Benefits and Perks: • A highly energetic and collaborative team. • A management team that cares about your professional development. • Free membership for you and plus one family member. • Discounted Personal Training, and merchandise – including supplements. • Employee referral program. • Daily Pay offered - access your funds before payday. • Competitive pay plus vacation, holiday, and sick pay.* • Group Health, dental, vision, Supplemental Life, and Employee Assistant Program are offered!* • 401(k) + Company matching!* • Personal education growth options with Sophia Learning. * Based on eligibility of tenure and full-time vs. part-time employment. EōS Fitness is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender identity, sexual orientation, national origin, age, disability, or any other legally protected status. To view more information on our CCPA policy, click HERE. EEO is The Law - click here for more information Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled EōS Fitness participates in the government eVerify program. Please review the details of this program by clicking here. We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the Recruiting Help Line at [Upgrade to PRO to see contact] or by calling 949.309.4182. To check on the status of your application, please visit the Greenhouse Candidate Portal at my.greenhouse.com for updates.