CRM Program Marketing Manager, Loyalty - Remote at Experian

Experian is looking for a CRM Lifecycle Program Manager to lead the strategy, and growth of our customer loyalty ecosystem—including digital badges, rewards, and engagement programs. You will oversee email, push, and SMS campaigns focused on loyalty, engagement, and retention, while managing performance through main metrics such as open rates, click-through rates, and product engagement. You will design and implement data-driven strategies that enhance customer experience, increase retention, and guide lifetime value, partnering with Product, Marketing, and Analytics teams to deliver personalized customer journeys. You will combine, program management, and performance marketing expertise, and reports to the Lifecycle Manager of Engagement & Loyalty.   Responsibilities: • Build a Loyalty Program: Work with leadership and product teams to help create and grow a new loyalty, rewards, and gamification program. Help design main features like tiers, badges, and incentives, and find ways to increase customer engagement, retention, and long-term value while keeping up with industry trends. • Lifecycle Campaign Management: Manage multi-channel marketing campaigns across email, push, in-app, and other channels. Build customer journeys and personalized offers to promote engagement and main actions. Plan campaign calendars and partner with creative teams to develop messaging and content that keeps customers engaged. • Campaign Reporting: Own main metrics of campaign performance to understand initial performance, identify new opportunities and test new assumptions and hypothesis. Work with analytics team to present and share out findings that could be impactful to other teams. • Collaboration: Serve as the internal subject matter expert for loyalty and rewards program, and ensure Lifecycle campaigns align with product launch milestones, main performance goals, and ongoing programs. • Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. Use A/B testing and data-driven insights to improve open rates, click-through rates, and other main engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact. • Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs.