Athlete Marketing Manager at RedBull

STRATEGIC RESPONSIBILITY FOR NATIONAL ATHLETE PROGRAM • Develop and manage a diverse athlete portfolio aligned with Red Bull’s marketing, promotional and brand engagement objectives across multiple sports and disciplines. • Develop the Athlete Marketing Strategy focusing on short- and long-term goals aligned to Sports & Red Bull Media Network strategic priorities. • Identify emerging athlete talent and market opportunities aligned with Red Bull’s target audiences, brand positioning and consumer engagement strategies. • Develop strategic partnerships across New Zealand’s sports industry to identify market trends, promotional opportunities and audience engagement initiatives. • Leverage athlete partnerships and promotional campaigns to increase brand awareness, product visibility and consumer engagement. • Collaborate with Red Bull Media House to develop innovative marketing initiatives and media projects that maximise audience reach and exposure. • Analyse audience engagement, campaign performance and market trends to optimise athlete marketing strategies and promotional initiatives. • Develop and manage ideation sessions with athletes and stakeholders to identify marketing, activation and promotional opportunities. OPERATIONAL RESPONSIBILITY FOR NATIONAL ATHLETE PROGRAM • Develop and manage athlete partnership and promotional plans designed to maximise campaign effectiveness, audience engagement, product promotion and brand exposure. • Build strong relationships with athletes and stakeholders to deliver effective marketing initiatives, promotional campaigns and brand engagement outcomes. • Coordinate athlete participation in campaigns, activations, media opportunities and promotional initiatives to maximise audience engagement and brand exposure. • Support management of athlete partnership agreements, branding initiatives, product integration and promotional event participation aligned with marketing objectives. • Work closely with cross-functional teams to ensure athlete integration across owned and third-party events, campaigns and brand initiatives. • Lead athlete partnership reviews and campaign planning sessions to optimise marketing outcomes, promotional effectiveness and brand impact. MAXIMISING IMPACT THROUGH ATHLETE & MEDIA PROJECTS • Lead athlete-led marketing campaigns, promotional projects and brand activations from concept development through to execution and evaluation. • Develop and amplify athlete-led storytelling, marketing content and promotional campaigns across Red Bull and media channels to strengthen brand positioning and consumer engagement. • Develop integrated activation and promotional campaign plans to increase audience engagement, product relevance and brand visibility through athlete-led initiatives. • Coordinate campaign production activities including content development, media planning and promotional execution within agreed budgets and timelines. • Collaborate with the Red Bull Media Network team to deliver innovative athlete marketing initiatives and maximise consumer impact through the Red Bull Marketing Mix. • Build strong collaboration and athlete synergies with other Red Bull markets where relevant. ADMINISTRATION, REPORTING AND BUDGETING • Manage athlete-related marketing administration including campaign planning, calendars, budgets and reporting requirements. • Support preparation and management of budgets relating to athlete marketing initiatives and promotional campaigns. • Track KPIs, campaign performance, audience engagement and consumer insights to optimise marketing strategies and promotional effectiveness. • Monitor campaign analytics, market trends and consumer engagement insights to support future promotional planning and business decision-making. • Ensure high standards of professionalism, efficiency, creativity and compliance across all athlete marketing initiatives. STAKEHOLDER MANAGEMENT AND NEGOTIATION • Develop strategic relationships with athletes, agencies, media organisations and commercial stakeholders to support marketing objectives and promotional opportunities. • Support athlete partnership negotiations to ensure alignment with brand positioning, promotional objectives and commercial outcomes. • Travel to key sporting scenes and events to build networks, identify emerging talent and strengthen Red Bull’s relevance within target sports communities. • Collaborate with local and international stakeholders to support the development of strong athlete marketing and communication initiatives.