Loading...
Mid LevelFull-time
Salary Range
$51,000 - $69,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
We are looking for a Customer Marketing Analyst to join Experian's Customer Marketing team and build your career in data-driven marketing. You'll use data and insight to help shape how we communicate with customers across channels such as email and push notifications, supporting the delivery of personalised, relevant experiences.
Working as part of a collaborative team and reporting to one of our Performance Managers, you'll develop your analytical driven skills while gaining exposure to customer lifecycle strategy, experimentation, and commercial decision-making.
What you'll do
• You'll monitor and report on key performance metrics, identifying trends and anomalies, and presenting insights in trading forums and team meetings
• Run deep-dive analysis of campaign and journey performance (regular and ad hoc), translating data into clear, actionable recommendations using SQL and other tools
• Support the delivery and optimisation of customer marketing campaigns by identifying opportunities to improve engagement and conversion
• Work with campaign managers and stakeholders to support data-led decision-making
• Contribute to the test and learn programme by developing methodology for testing approaches and analysing result of tests across channels to help us to be more sophisticated
• Build and apply customer segments using SQL to ensure more targeted and personalised communications
• Assist in developing and optimising customer journey and contact strategies, ensuring the right communications are delivered at the right time
• Support with forecasting of key engagement metrics and new campaign and journey opportunities
Free to sign up. Takes 30 seconds.
About Experian
Experian is a global information services company that specializes in providing data and analytics solutions to businesses and consumers. Headquartered in Dublin, Ireland, with a presence in over 44 countries, Experian has been a leader in the information services industry since its inception in 1996. The company leverages advanced technology and extensive data resources to help organizations make informed decisions, mitigate risk, and identify growth opportunities. Its services are integral to sectors such as finance, retail, telecommunications, and healthcare, where accurate data is critical for operational efficiency and strategic planning. Experian offers a comprehensive suite of products and services, including credit reporting, fraud detection, marketing analytics, and decision automation. Key features of their solutions include real-time data processing, predictive analytics, and customizable reporting tools that enable clients to gain actionable insights. The company primarily targets financial institutions, retailers, and telecommunications providers, helping them manage credit risk, combat fraud, and enhance customer engagement. Additionally, Experian provides consumer credit reports and identity protection services, catering to individuals seeking financial transparency and security. Experian has established itself as a market leader, recognized for its innovative use of data and technology to solve complex business challenges. The company holds a significant market share in the information services industry, supported by its robust global infrastructure and commitment to data accuracy and compliance. Experian’s unique value proposition lies in its ability to integrate vast datasets with cutting-edge analytics, providing clients with unparalleled insights that drive business success and regulatory compliance. Its dedication to data privacy and ethical practices further reinforces its reputation as a trusted partner in the information services sector.
