Performance Marketing Manager at figfinancial

<div> <h3><strong>About Fig</strong></h3> <p>Fig is on a mission to revolutionize personal lending in Canada. As Canada’s premier prime personal loan provider, Fig offers a fully digital, transparent experience that is intuitive and effortless to use.</p> <p>Named Consumer Lender of the Year in 2024, Fig is building the future of borrowing by making lending faster, simpler, and more accessible for Canadians.</p> <p>Backed by Fairstone Bank and Koru (Ontario Teachers’ Pension Plan), Fig combines the agility of a startup with the strength of established financial institutions.</p> </div> The Role We’re looking for a Performance Marketing Manager to own and scale paid acquisition at one of Canada’s fastest-growing fintech startups. This is a newly created role, reflecting the rapid growth of our marketing efforts and the opportunity to build and scale paid acquisition as a core growth engine at Fig. You will own and optimize our paid acquisition channels, including Google Ads, Meta Ads, and YouTube, driving efficient growth and continuously improving customer acquisition cost (CAC). This is a highly impactful role on a small growth team where you'll have the opportunity to experiment, test new ideas, and directly influence how Fig acquires customers. What you’ll do: Own Paid Acquisition • Manage and scale campaigns across Google Ads, Meta Ads, and YouTube • Optimize campaigns to improve CAC, CPA, and ROAS • Manage marketing budgets and allocate spend across channels Experiment and Optimize • Run structured A/B tests across audiences, creatives, and landing pages • Identify performance trends and uncover new growth opportunities • Continuously improve campaign performance through experimentation Creative Testing • Partner with designers and marketers to develop high-performing ad creatives • Test new messaging, formats, and hooks to improve conversion rates • Build a repeatable creative testing framework Analyze Performance • Monitor key metrics including CAC, CPA, LTV, ROAS, and conversion rates • Build dashboards and provide insights to the growth team • Use data to identify opportunities to scale acquisition Collaborate Cross-Functionally • Work closely with product, analytics, and design teams to improve the full acquisition funnel • Contribute to growth strategy and help shape Fig’s marketing roadmap What you’ll bring: • 3–6 years experience in performance marketing or paid acquisition • Hands-on experience managing Google Ads and Meta Ads campaigns • Experience managing paid media budgets and optimizing CAC/CPA • Strong analytical mindset with experience using Google Analytics, attribution tools, and performance dashboards • Experience running creative and landing page experiments • Comfortable working in a fast-moving startup environment Bonus: • Experience in fintech or consumer financial products • Experience scaling acquisition for consumer apps or digital products Why Fig? • Opportunity to join a high-growth fintech at an early stage • Real ownership over acquisition and growth strategy • Competitive compensation with a base salary range of $90,000 to $100,000 • Comprehensive health and wellness benefits • Retirement savings program with employer matching • Continuing education stipend • Generous time off to help you recharge • Parental top-up to support your growing family Our commitment to diversity, equity and inclusion We are an equal opportunity employer and are committed to diversity at our company. We do not discriminate on the basis of race, religion, culture, sexual orientation, gender identity and physical ability. Diversity of backgrounds, perspectives, and experience is fundamental to our business. We believe in fostering an environment where team members of all backgrounds can feel comfortable bringing their whole selves to work every day. We aim to ensure all of our employees work in an environment that makes them feel valued, heard, and supported while they strive towards career pursuits and their personal and professional growth. We are committed to providing accommodations for all candidates that require them and in all aspects of the recruitment, selection, and/or assessment process. If you are selected to participate in any part of the selection and/or assessment process, please inform us of any accommodation(s) that you may require. AI Disclosure We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. We’re flattered that you’d like to join our team, but only applicants selected to proceed in the hiring process will be contacted.