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Mid LevelFull-timeGo
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an enthusiastic, highly motivated individual to join the FT Professional Marketing Operations team. This role involves supporting the Marketing team by creating, developing, optimizing, and reporting on marketing campaigns.
Key Responsibilities
- →Execute on Marketing campaign builds and QA in our Marketing Automation platform, Salesforce, and relevant third-party integrated systems including our CMS platform.
- →Support the maintenance of all operational campaigns including lead flow, lead scoring, and data quality.
- →Ensure campaign setup and processes align with overall platform architecture and lead flow/data scoring programs.
- →Identify and articulate opportunities to increase campaign performance.
- →Communicate and troubleshoot campaign build delivery with stakeholders.
- →Adhere to agreed SLAs with Marketing stakeholders.
- →Complete tests to optimize existing campaigns.
- →Ensure each campaign has aligned reporting available to stakeholders.
- →Deliver regional/segment specific reporting on campaign performance.
- →Ensure best deliverability practices by building, testing, and monitoring sent emails.
- →Support the integration of our Marketing Automation platform in Group website assets.
- →Contribute to the Marketing Automation platform best practices.
Requirements
- ✓One or more years’ experience in marketing automation including nurture, segmentation, and program reporting.
- ✓Experience with A/B and multivariate experiments.
- ✓Knowledge of best in class deliverability practices.
- ✓Ability to communicate regularly and efficiently with a global team of stakeholders.
- ✓Ability to juggle and prioritize projects from multiple stakeholders.
- ✓Proactive, creative thinking, and ability to test ideas.
- ✓Team player with strong communication and collaboration skills.
- ✓Knowledge of GDPR and its impact on Marketing and Communications globally.
- ✓Preferred Skills
- ✓Marketing Automation platform certification
- ✓Salesforce CRM
- ✓Understanding of Customer Relationship Marketing (CRM)
- ✓Proven experience in optimizing landing pages and user funnels
- ✓Fundamental knowledge of HTML
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