Performance Marketing Specialist - Social Media (B2B) at Financialtimes33

Financialtimes33

London·7h ago

Mid LevelFull-timeRustFigmaGitAI

Salary Range

$51,000 - $69,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Performance Marketing Specialist to join the Financial Times. This role involves planning, delivering, and optimising B2B social media campaigns across FT Live’s global event portfolio.

Key Responsibilities

→Plan, complete and handle B2B social media campaigns across platforms including LinkedIn, X (Twitter), Meta, YouTube and TikTok
→Write high-quality, engaging social copy that reflects the FT’s tone of voice and brand guidelines
→Develop tailored social content, including video and visual assets, via tools including Canva, Figma, Premiere Pro and Adobe Creative Suite
→Develop creative concepts, test new formats and optimise performance through structured A/B testing
→Analyse campaign performance using tools such as Sprout Social and Google Sheets
→Handle a variety of campaigns, timelines and stakeholders simultaneously
→Collaborate with internal teams and external partners
→Stay up to date with FT Live social standards, platform developments and industry standards
→Represent FT Live at events when required

Requirements

✓1-2 years’ experience in B2B social media marketing
✓Strong copywriting skills
✓A clear understanding of brand identity and the importance of consistency across channels
✓Strong organisational and project management skills
✓Experience using social analytics, reporting and social listening tools
✓Familiarity with native editing tools on platforms such as TikTok and Instagram Reels
✓A strategic, test-and-learn approach
✓Strong communication skills and a collaborative approach to work cross-functionally
✓A genuine interest in news, media and current affairs