Sales Engineer at Firecrawl

SALES ENGINEER You'll partner with AEs and Founders to help technical buyers — engineers, data scientists, AI/ML leads — understand how Firecrawl solves their hardest web-data problems. You'll lead demos, build prototypes, handle deep technical questions, and ensure every prospect hits the "aha moment" where Firecrawl's API just clicks. This is a high-impact role where you'll influence product direction, help design integrations, and define how Firecrawl is adopted across engineering teams. Salary Range: $120,000–$250,000/year OTE (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: [Upgrade to PRO to see link] Equity Range: Up to 0.10% Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10) Job Type: Full-Time (SF) OR Contract (Remote) Experience: 3+ years or equivalent shipped systems Visa: US Citizenship/Visa required for SF; N/A for Remote ABOUT FIRECRAWL Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we've hit 8 figures in ARR and 80k+ GitHub stars by building the fastest way for developers to get LLM-ready data. We're a small, fast-moving, technical team building essential infrastructure super-intelligence will use to gather data on the web. We ship fast and deep. WHAT YOU'LL DO - Partner with Sales to support technical evaluations and discovery calls - Lead demos and POCs: design and deliver technical walkthroughs and lightweight prototypes to prove value - Understand a customer's use case, identify where Firecrawl fits, and show how to get from messy web data to structured, LLM-ready output - Collect and synthesize field insights to help the product team prioritize roadmap items - Improve API docs, build sample projects, and contribute to internal enablement resources - Translate technical pain points into actionable product improvements - Train new hires and partner with marketing on technical collateral (videos, blog posts, live demos) WHAT YOU’LL DO - Partner with Sales: Work alongside AEs to support technical evaluations and discovery calls. - Lead Demos & POCs: Design and deliver technical walkthroughs and lightweight prototypes to prove value. - Solve Data Challenges: Understand a customer’s use case, identify where Firecrawl fits, and show how to get from messy web data to structured, LLM-ready output. - Shape Product Feedback: Collect and synthesize insights from the field to help the product team prioritize roadmap items. - Influence Docs & Content: Improve API docs, build sample projects, and contribute to internal enablement resources. - Be the Voice of the Customer: Translate technical pain points into actionable product improvements. - Enable the Team: Train new hires and partner with marketing on technical collateral (videos, blog posts, live demos). WHAT WE'RE LOOKING FOR Technically fluent, not just technically adjacent. You're comfortable reading and writing code (Python, JavaScript, etc.), using APIs, and debugging integrations live. You don't need to hand off to engineering every time a prospect has a hard question — you can answer it yourself or build the proof on the spot. An empathetic communicator who bridges worlds. You translate complex technical ideas into clear value for engineers and non-technical stakeholders alike. You know when to go deep on architecture and when to zoom out to business impact. A problem solver, not a slide reader. You dig into customer workflows, understand blockers, and craft creative technical solutions. Your demos feel like conversations, not presentations. Startup-ready and comfortable in ambiguity. You don't need a playbook or a solutions catalog. You thrive when the answer is "figure it out," and you move fast enough that customers feel momentum. Cross-functional glue. You work naturally across Sales, Product, and Engineering. You're the connective tissue between what customers need and what gets built. Backgrounds that often do well: Sales engineers or solutions architects at devtools or API companies. Engineers who discovered they love the customer-facing side. Technical founders who've sold their own product. WHAT WE'RE NOT LOOKING FOR Demo jockeys who can't go off-script. If your comfort zone is a rehearsed slide deck and a scripted walkthrough, this isn't the role. Prospects will ask hard questions and you need to answer them live. Non-technical "relationship builders." Rapport matters, but you need to earn trust through technical depth. If you can't read code or debug an API call, you'll struggle here. People who wait for the AE to set the agenda. You own the technical narrative in every deal. If you need someone else to tell you what to demo or when to follow up, this won't be a fit. A NOTE ON PACE We operate at an absurd level of urgency because the window for what we're building won't stay open forever. If that excites you, keep reading. If it doesn't, no hard feelings — but this role probably isn't for you. BENEFITS & PERKS AVAILABLE TO ALL EMPLOYEES - Salary that makes sense — $170,000–215,000/year (SF, U.S.-based), based on impact, not tenure - Own a piece — Up to 0.20% equity in what you're helping build - Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge - Parental leave — 12 weeks fully paid, for moms and dads - Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human - Learning & Development - Expense up to $1000/year toward anything that helps you grow professionally - Team offsites — A change of scenery, minus the trust falls - Sabbatical — 3 paid months off after 4 years, do something fun and new AVAILABLE TO US-BASED FULL-TIME EMPLOYEES - Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works - Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs - Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind - Doctegrity telehealth — Talk to a doctor from your couch - 401(k) plan — Retirement might be a ways off, but future-you will thank you - Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit - Pet insurance — Because fur babies are family too AVAILABLE TO SF-BASED EMPLOYEES - SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy - E-Bike transportation — A loaner electric bike to get you around the city, on us INTERVIEW PROCESS 1. Application Review – Send us your stuff + a quick note on why this excites you (plus links to things you've built or demo'd). 2. Intro Chat (~25 min) – Quick alignment call focused on your technical depth, how you run a discovery call, and what excites you about selling to developers. 3. Live Demo Exercise (~60 min) – A hands-on exercise: walk us through how you'd demo Firecrawl for a real customer scenario. We're looking for technical fluency, customer empathy, and how you handle curveballs — not a polished pitch. 4. Founder Chat (~30 min) – Culture, pace, ownership, and how you like to work. Time for your questions too. 5. Paid Work Trial (1–2 weeks) – Test drive the real thing: support real technical evaluations with measurable impact. 6. Decision – We move fast after the trial. If you've ever wanted to be the technical voice that closes deals at one of the fastest-growing AI infrastructure startups, this is your shot. 👉 Apply now and let's set something on fire.