VP of Sales Operations - Healthtech at Fitt

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies. We’re filling this role for a client, A venture-backed healthtech company using a targeted, clinically validated spectrum of UVB light to safely boost natural vitamin D production — addressing deficiency without the risks of sun exposure. JOB DESCRIPTION We are seeking a VP or Senior Director of Sales Operations to build and lead the operational backbone of our commercial organization. This role will own the systems, processes, and execution that power both our direct-to-consumer and B2B sales channels as we move toward and beyond launch. This is a hands-on leadership role responsible for connecting demand generation, order management, fulfillment, and revenue operations into a cohesive, scalable engine. THE ROLE - Own and build the end-to-end sales operations function across DTC and B2B channels - Manage and optimize core commercial systems, including HubSpot, Shopify, and Salesforce - Oversee DTC order flow, including ecommerce operations, payments, and customer order lifecycle - Partner closely with contract manufacturers to align demand planning, production, and fulfillment - Lead demand forecasting and inventory planning in coordination with manufacturing and finance - Manage shipping and fulfillment operations, ensuring a high-quality customer delivery experience - Support B2B sales efforts through quoting, invoicing, and deal desk operations - Build scalable processes for order management, revenue tracking, and reporting - Establish KPIs and dashboards to drive visibility into performance across channels - Identify and implement automation and tooling to improve efficiency and accuracy WHO YOU ARE - 8–15+ years of experience in sales operations, revenue operations, or related roles - Experience managing DTC ecommerce operations for physical products - ideally devices or hardware - Strong working knowledge of HubSpot, Shopify, and Salesforce - Experience working with contract manufacturers and/or supply chain and fulfillment partners - Proven ability to build systems and processes from the ground up in a high-growth environment - Strong analytical and operational mindset with attention to detail - Ability to operate both strategically and tactically in a fast-moving environment PREFERRED - Experience in medical device, health tech, or premium consumer hardware - Familiarity with subscription models, connected devices, or app-enabled products