Staff Product Manager, Growth at Flexport

About Flexport: At Flexport, we believe global trade can move the human race forward. That’s why it’s our mission to make global commerce so easy there will be more of it. We’re shaping the future of a $10T industry with solutions powered by innovative technology and exceptional people. Today, companies of all sizes—from emerging brands to Fortune 500s—use Flexport technology to move more than $19B of merchandise across 112 countries a year. The recent global supply chain crisis has put Flexport center stage as we continue to play a pivotal role in how goods move around the world. We are proud to have the support of the best investors in the game who believe in our mission, solutions and people. Ready to tackle global challenges that impact business, society, and the environment? Come join us. The Opportunity We’re looking for a Staff Product Manager, Growth to own Flexport’s website, self-serve experience, and the critical intersection between marketing and product that turns visitor traffic into a qualified pipeline. You’ll be the connective tissue between Marketing, Product, Engineering, and Sales, ensuring that every touchpoint from first page view to sales handoff is optimized for conversion and user quality. This is a high-leverage, metrics-driven role. You’ll set the strategy for how prospects discover Flexport, experience our products and technology for the first time, and convert into high-value leads that Sales can close. You’ll own the growth marketing roadmap, run rigorous experimentation, and partner deeply with Marketing on acquisition and with Product and Engineering on the self-serve experience. The ideal candidate has a founder’s mentality, you’ve built and shipped growth products end to end, you think in funnels and feedback loops, and you’re as comfortable writing a PRD as you are digging into a conversion cohort analysis. Background in performance and digital marketing is strongly preferred. Experience in logistics, supply chain, or enterprise SaaS is a plus. What You'll Do Website as a Growth Product • Own Flexport.com as Flexport’s highest-leverage growth channel to define the product vision, roadmap, and KPIs for the marketing website. • Drive SEO and AEO strategy, information architecture, and content performance to increase organic traffic and domain authority. • Lead conversion rate optimization across landing pages, product pages, and CTAs through structured experimentation (A/B tests, multivariate tests, holdout groups). • Partner with Design, Product, and Engineering to ship high-impact web experiences that reduce friction and move visitors toward signup and qualification. Self-Serve Flow & Product-Led Growth • Own the end-to-end self-serve funnel from first visit through signup, onboarding, activation, and handoff to Sales. • Define and instrument key growth metrics (visitor-to-signup, signup-to-activation, activation-to-MQL, MQL-to-SQL) and build dashboards that make funnel health visible across the organization. • Identify and activate product-led growth levers: trial flows, in-platform conversion moments, guided onboarding, and expansion signals. • Develop experimentation frameworks to test and scale PLG motions, balancing self-serve efficiency with enterprise sales readiness. Marketing and Product Bridge • Serve as the primary product partner between the Marketing team translating campaign objectives into product requirements and vice versa. • Collaborate with Marketing and Sales Ops on lead scoring models, nurture logic, and segmentation strategies to ensure product signals feed into accurate lead qualification. • Align product releases and platform capabilities with go-to-market motions so that new features translate into pipeline. • Work with Sales to define what constitutes a high-quality lead and build product experiences that deliver them consistently. AI & Growth Innovation • Leverage AI tools and workflows to accelerate experimentation, personalization, audience targeting, and performance analysis. • Use AI to rapidly prototype and launch landing pages, microsites, interactive tools, and campaign automations without waiting on engineering resources. • Stay on the cutting edge of how AI is reshaping B2B growth and bring that thinking into the product roadmap. Analytics & Experimentation • Build and maintain growth dashboards that track traffic, funnel conversion, channel attribution, campaign ROI, and lead quality. • Own the marketing experimentation program and define hypothesis backlogs, prioritize tests by expected impact, run experiments with statistical rigor, and scale winners. • Use data to inform investment decisions and communicate growth product impact to executive leadership. • Partner with Data Engineering to ensure event instrumentation, attribution models, and reporting infrastructure meet the team’s needs. What We're Looking For • Product management experience, with significant depth in growth, conversion, or product-led growth at a high-growth B2B technology company. • Strong preference for former tech founders or early-stage operators who have owned the full end-to-end go-to-market for a B2B product from building the website to closing the first customers. • Proven track record of driving measurable improvements in web traffic, signup conversion, activation rates, or pipeline generation. You think in funnels, cohorts, and experiments, not just features. • Deep understanding of enterprise B2B buying motions - complex, long sales cycles, buying committees, and what it takes to generate leads that Sales actually wants to work. Experience in logistics, supply chain, or enterprise SaaS is a strong plus. • A power user of AI in your product workflow; you actively use tools like Claude Code, Codex, OpenClaw, or similar to accelerate prototyping, analysis, and experimentation. Bonus if you’ve used vibe coding or low-code AI tools to build landing pages, internal tools, or automations yourself. • Fluent in web analytics, attribution modeling, and experimentation tooling (e.g. Google Analytics, Amplitude, Optimizely, LaunchDarkly). Comfortable writing SQL and building dashboards. • Experience with marketing automation and CRM systems (Salesforce, HubSpot, Marketo) and a working understanding of how product signals feed lead scoring and sales workflows. • Strong product craft — you write clear PRDs, define sharp success metrics, and ship iteratively. You know how to scope ruthlessly and say no to the right things. • Excellent cross-functional communication. You can present strategy and results to the CEO, align Engineering on technical trade-offs, and partner back with your marketing team. • A bias toward action and experimentation - you ship fast, learn fast, and iterate. You’re energized by ambiguity and thrive when you can move from zero to one. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the posting's respective region. Our salary ranges are determined by role, level, and location. Within the range displayed, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education and / or training. The US base salary range for this position (this does not include bonus, equity and benefits):$200,000—$230,000 USD Commitment to Equal Opportunity At Flexport, our ability to fulfill our mission of making global commerce easy and accessible relies on having a diverse, dedicated and engaged workforce. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, age, physical and mental disability, health status, marital and family status, sexual orientation, gender identity and expression, military and veteran status, and any other characteristic protected by applicable law. Global Data Privacy Notice for Job Candidates and Applicants Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. By submitting your application, you are agreeing to our use and processing of your data as required. Please see our Privacy Notice available at www.flexport.com/privacy for additional information.