Field Marketing Manager at Sectigo

We are seeking a results-driven Field Marketing Manager, North America to plan and execute regional marketing programs that drive pipeline growth, accelerate revenue, and support product adoption across the North American market. This role is responsible for translating global field marketing strategy into high-impact, localized field marketing programs aligned with North American sales priorities. You will work closely with regional sales leadership, SDRs, product marketing, and the wider marketing team to deliver integrated campaigns, events, and enablement that convert demand into pipeline. This is a hands-on role focused on execution, optimization, and regional impact, reporting to the Director of Field Marketing. This is a full-time position, working in a hybrid model, and reporting to our Scottsdale office at least 3-4 days a week. The target compensation package for this role is between USD 95,000 and $105,000, subject upon internal equity and years of experience.  We may make further adjustments through an approval process if the targeted compensation range needs to be modified based on business needs and market trends. Here are the core functions, responsibilities, and expectations for this role: Strategy & Planning • Own and execute the North America field marketing plan, aligned to regional sales targets and global marketing strategy. • Identify regional market opportunities, buyer personas, and vertical-specific requirements. • Collaborate with the Director of Field Marketing, Channel Marketing and ABM & Customer marketing team to support integrated, full-funnel programs. • Contribute insights from the field to improve campaign strategy, messaging, and execution.Campaign Execution • Plan and execute integrated, multi-touch campaigns across events, webinars, email, digital, and partner channels. • Manage and deliver regional programs including: • Industry and partner events • Trade shows and exhibitions • VIP and customer events • Webinars and virtual programs • Email campaigns and nurture programs • Localize global campaigns and messaging to ensure relevance for North American audiences while maintaining brand consistency. • Partner with Product Marketing to ensure field programs leverage the right positioning, messaging, and content.Sales Alignment & Enablement • Partner closely with North America sales leadership, SDRs, and account and channel teams to drive pipeline creation and acceleration. • Align campaigns to sales priorities, target accounts, and quarterly revenue goals. • Provide sales with relevant tools, content, talking points, and insights to improve conversion throughout the funnel. • Maintain tight feedback loops with sales to continuously optimize programs and lead quality.Performance Measurement & Optimization • Track and report on key performance metrics including: • Leads, MQLs, SQLs • Pipeline contribution and influenced revenue • Analyze campaign performance and ROI to inform optimization and future planning. • Ensure accurate campaign tracking and attribution in HubSpot and Salesforce in partnership with Marketing Operations.Budget & Operations • Manage the North America field marketing budget, ensuring spend is aligned to impact and ROI. • Coordinate with Marketing Operations to ensure effective use of marketing automation, CRM, and reporting tools. • Apply best practices in campaign execution, process, and measurement.Additional tasks associated with this position may be assigned in response to company initiatives and business needs.