Product Manager, Advisor Enablement at Foratravel

About Fora Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal. Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work. We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel. About The Role Fora is seeking a Product Manager, Advisor Enablement to join our growing product development team. This role sits within a cross-functional pod of Product Management, Design, Product Operations, and Engineering responsible for building and evolving the core tools that power our advisor experience. The Product Manager will contribute across the full product development lifecycle, from discovery and research through launch and iteration, while partnering closely with a senior PM and pod stakeholders. This is an opportunity for a developing product manager to take meaningful ownership of feature-level work, build strong product instincts, and operate in a fast-moving, highly collaborative environment. As part of the Advisor Enablement pod, this role supports the tools advisors use to run their businesses day to day, including trip management, proposals and itineraries, AI-powered features, and workflow automation. The Product Manager works closely with advisors and internal stakeholders to ensure products are intuitive, efficient, and aligned with real user needs. This role is primarily focused on product management, but operates within a lean team that values flexibility across disciplines. In practice, this may include supporting product marketing efforts such as shaping feature messaging, contributing to launch communications, and helping drive advisor adoption of new tools. Key Responsibilities Develop a deep understanding of customers: • Support a practice of understanding customer problems deeply — not just reacting to feature requests. • Participate in customer interviews, synthesize feedback, and help translate insights into clear problem statements. • Work alongside your PM to develop intuition for what advisors need, even when they can't articulate it themselves. Contribute across the product development process: • Participate in the full product development cycle: from research and discovery, to design and prototyping, to implementation and QA. • Write clear, well-scoped specs and requirements that help your team move quickly without losing context. • Help explore alternatives before the team aligns on a solution, grounding decisions in evaluation criteria and evidence. Support decision-making and reduce ambiguity: • Help frame problems clearly using evidence and structured thinking. • Assist in documenting hypotheses, assumptions, and success metrics for features you own or contribute to. • Escalate open questions clearly and proactively so decisions don't get stuck. Care about quality and outcomes: • Sweat the details on the product that ships, not just the process of getting there. • Support QA and launch readiness, and stay engaged post-launch to understand adoption and gather feedback. Flex into product marketing when needed: • Help shape messaging and positioning for new features as they go to market. • Contribute to advisor-facing communications, release notes, and adoption materials. • Partner with the team to ensure new capabilities land well — not just that they ship. Collaborate well: • Work closely and respectfully with peers in Product Design, Product Ops, and Engineering. • Communicate clearly and listen well — in writing, in meetings, and in conversations with advisors. Requirements • 2-4 years of product management experience, or equivalent experience in a highly analytical, cross-functional, or customer-facing role • Experience owning or contributing to feature development in a cross-functional product environment with Engineering and Design • Strong written and verbal communication skills, with the ability to turn ambiguous input into clear, actionable outputs • Comfort operating in a fast-paced, startup environment with evolving priorities and incomplete information • Demonstrated product judgment and attention to detail, with the ability to identify issues and make thoughtful decisions in ambiguous situations • Experience engaging with customers through interviews, feedback synthesis, or research • Demonstrated interest in AI, including hands-on experimentation or exploration of AI tools and capabilities • Ability to work in person in New York City Strongly Preferred • Experience in product marketing or contributing to go-to-market efforts • Experience working on both B2B and consumer-facing products • Experience in startup or growth-stage environments • Familiarity with tools or products related to workflow management, automation, or AI-enabled features Compensation Compensation for this role varies based on experience, with an indicative range of $100K–$140K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role. • Unlimited vacation • Health Insurance (including an option completely covered by Fora HQ) • Dental & Vision Insurance • Wellhub Memberships • 401k plan with company match • Commuter Benefits • Supplemental Life Insurance • Stock Options This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. Our Values We’re forging our own path Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo. We’re stronger together Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers. We believe in technology We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers. We’re here to serve We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way. We mean business Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry. WORK AUTHORIZATION Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement. EQUAL OPPORTUNITY Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.