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SeniorFull-timeGit
Salary Range
$66,300 - $89,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Senior SEM Specialist to join the Forbes Advisor Performance Marketing team, focusing on supporting Forbes' Growth vertical and the Ecommerce space. This role requires proven account management skills and a hands-on, proactive approach to drive performance marketing efforts across paid search.
Key Responsibilities
- →Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.
- →Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders.
- →Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and ad copy optimization.
- →Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth.
- →Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team.
- →Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance.
- →Generate innovative ideas to challenge and reshape existing best practices.
- →Stay up to date with search engine updates and PPC industry trends.
- →Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories.
- →Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.
Requirements
- ✓Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads.
- ✓Experience in Ecommerce affiliate marketing.
- ✓In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies.
- ✓Experience managing large-scale PPC accounts.
- ✓Strong analytical skills and proficiency in data analysis tools.
- ✓Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools.
- ✓Experience using external competitive research tools such as SEMrush, Adthena, or similar.
- ✓Highly motivated with a proven track record of exceeding expectations.
- ✓Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally.
- ✓Enjoys working in a collaborative team environment and supporting the business in achieving goals.
- ✓Proficient in Excel.
- ✓Bachelor’s Degree is required.
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