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Mid LevelFull-timeRustGitAI
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Director, Digital Marketing to serve as a Marketing Center of Excellence (COE) leader. This role will shape how our portfolio of brands performs across digital channels and guide the strategy, governance, and evolution of our digital ecosystem.
Key Responsibilities
- →Guide the lifecycle management of all brand websites, including content operations, publishing workflows, UX consistency, accessibility compliance, platform updates, and performance optimization.
- →Partner with cross-functional teams to shape and execute large-scale website modernization and redesign initiatives.
- →Lead the end-to-end transformation of major brand websites, guiding experience vision, IA, UX/UI direction, content frameworks, and performance standards.
- →Oversee CMS/platform strategy, selection, and agency/vendor partners responsible for design, development, implementation, and optimization.
- →Ensure best practices in accessibility (WCAG), site performance, SEO, scalability, security, and mobile-first design.
- →Drive data-informed website optimization through analytics, experimentation, personalization, and CRO methodologies.
- →Own website roadmaps, budgets, and governance models that ensure alignment, consistency, and scalability across multiple brands.
Requirements
- ✓Experience in digital marketing technology ecosystem, including CMS platforms, automation tools, CRM/CDP integrations, analytics systems, and e-commerce enablement.
- ✓Strong leadership skills to mentor and develop a high-performing digital team.
- ✓Ability to establish governance models, playbooks, and operating frameworks that drive scalable, consistent digital execution across brands.
- ✓Proficiency in using analytics, experimentation, personalization, and conversion optimization methodologies.
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