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Mid LevelFull-timeRustGit
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Senior Copywriter to join Creative X, the internal agency for Fortune Brands Innovations. This role focuses on shaping compelling messaging that inspires consumers and drives business results across mass premium and luxury portfolios.
Key Responsibilities
- →Lead copy development for Moen and House of Rohl across omnichannel campaigns
- →Translate business goals and consumer insights into compelling narratives
- →Partner with art directors and designers to concept integrated ideas
- →Collaborate with Marketing and Product teams to shape creative solutions
- →Present creative concepts to senior stakeholders
- →Lead copywriting across video scripts, digital experiences, and packaging language
- →Mentor junior writers and creatives
- →Contribute to the evolution of verbal identity and brand guidelines
- →Apply insights and category trends to strengthen storytelling
- →Leverage GenAI and emerging creative technologies
Requirements
- ✓Strong background in copywriting and brand storytelling
- ✓Experience leading integrated campaigns across multiple channels
- ✓Ability to translate business goals into compelling narratives
- ✓Experience working with luxury and premium brands
- ✓Proficiency in using GenAI and emerging creative technologies
- ✓Leadership experience mentoring junior writers and creatives
- ✓Excellent collaboration and stakeholder management skills
- ✓Understanding of brand guidelines and verbal identity development
- ✓Ability to present creative concepts with strategic insight
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