Marketing Analyst at freedompay

freedompay

Philadelphia, Pennsylvania·23h ago

Mid LevelFull-timeGitAPI

Salary Range

$68,000 - $92,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

The Marketing Analyst will own reporting and analytics across the growth marketing function at FreedomPay. This role will support data-driven decision making through consistent reporting, insights, and strategic recommendations, while also helping with marketing tools, dashboards, and data governance.

Key Responsibilities

→Build and maintain dashboards, recurring reports, and ad-hoc analyses focused on pipeline, performance, and ROI.
→Analyze campaign data to find trends, insights, and opportunities for optimization.
→Partner with Marketing team to evaluate tests, experiments, and performance.
→Support marketing operations by ensuring data accuracy, tracking setup, and platform integrations.
→Help define KPIs, build dashboards, attribution needs, and measurement frameworks across marketing initiatives.
→Collaborate with Systems, Sales, Finance, and other support functions to align on data definitions, tools setup, and reporting standards.
→Manage marketing analytics tools like Google Analytics, Salesforce Marketing Intelligence, Lead Forensics, SEMRush

Requirements

✓Bachelor’s degree in Marketing, Business Analytics, Economics, or a related field
✓2+ years of experience with marketing analytics, digital marketing reporting, revenue operations, or a similar analytical role
✓Hands on experience working with tools such as Google Analytics and Salesforce (specifically Salesforce Marketing Cloud preferably)
✓Experience with tag management and event tracking concepts
✓Strong Excel/Google Sheets skills, including data cleaning, formulas, and data validation
✓Ability to investigate data discrepancies, troubleshoot reporting issues, and ensure data accuracy across systems
✓Ability to communicate findings clearly and provide strategic and actionable recommendations based on said findings