Customer Content Lead at Geotab

Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news. Who you are: We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Customer Content Lead who will define and govern the lifecycle content strategy that powers customer onboarding, adoption, retention, expansion, and advocacy. In this role, you’ll build content as a scalable system — ensuring programs are consistently framed, reusable, and commercially aligned across segments and regions. If you love crafting compelling narratives and building content frameworks that drive real customer impact, and are keen to join an industry leader — we would love to hear from you! What you'll do: As a Customer Content Lead, your key area of responsibility will be lifecycle content strategy and message hierarchy, reusable content frameworks, alignment of content to lifecycle programs and automation, and orchestration with shared content and learning teams for production and localization. You will define the end-to-end lifecycle content strategy across onboarding, adoption, retention, expansion, and advocacy stages, developing message hierarchies and value narratives that evolve with customer maturity. You will design reusable content frameworks that enable scale across regions, segments, and channels — and partner with the Marketing Automation Lead to align content to event-driven journeys, behavioral triggers, and lifecycle programs. You will translate lifecycle strategy into clear content briefs for shared services, including Content, Learning, and Localization teams, while ensuring consistency and quality of lifecycle messaging across all customer-facing touchpoints. To be successful in this role you will be a strategic thinker with a systems-oriented mindset — someone who sees content as infrastructure, not just individual output. In addition, the successful candidate will have strong collaboration and influencing skills, the ability to operate effectively in a global environment, and a talent for translating complex product and customer concepts into clear, customer-centric narratives. How you'll make an impact: • Define the end-to-end lifecycle content strategy across onboarding, adoption, retention, expansion, and advocacy stages. • Develop and maintain message hierarchies and value narratives that evolve with customer maturity and lifecycle stage. • Design reusable content frameworks that enable scale across regions, segments, and channels without duplicative effort. • Partner with the Marketing Automation Lead to align content to event-driven journeys, behavioral triggers, and lifecycle programs. • Translate lifecycle strategy into clear content briefs for shared services, including Content, Learning, and Localization teams. • Ensure consistency and quality of lifecycle messaging across all customer-facing touchpoints. • Review performance and effectiveness of lifecycle content and recommend optimizations based on engagement and outcomes. • Act as the primary content strategy partner for Retention & Success, Expansion & Advocacy, and Strategic Accounts leads. What you'll bring to the role: • Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent combination of education and relevant experience. • 5-8 years of experience in content strategy, lifecycle marketing, or customer marketing, with ownership of content frameworks supporting post-sale customer journeys. • Proven ability to design content systems and frameworks — not just individual assets — at scale across regions and segments. • Strong understanding of B2B SaaS customer lifecycles and value storytelling. • Experience working with marketing automation and lifecycle programs, including event-driven journeys and behavioral triggers. • Content strategy, UX writing, or marketing certifications considered an asset. If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply. Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees. This posting is for an existing vacancy. Why job seekers choose Geotab: Flex working arrangements Home office reimbursement program Baby bonus & parental leave top up program Online learning and networking opportunities Electric vehicle purchase incentive program Competitive medical and dental benefits Retirement savings program *The above are offered to full-time permanent employees only How we work: At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology! We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [Upgrade to PRO to see contact]. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice. The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check. Hiring Range$104,400—$135,700 CAD