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Director of Growth Marketing — Gia at Globalizationpartners
GlobalizationpartnersUnited States (Remote-First)·6d ago
DirectorFull-timeRustAWSAI
Salary Range
$204,000 - $276,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a strategic and hands-on Director of Growth Marketing to lead our Product-Led Sales (PLS) engine. This foundational leadership role will focus on transforming visitors into high-value accounts through a high-velocity experimentation system across web, onboarding, and lifecycle stages.
Key Responsibilities
- →Own full-funnel growth across the PLS journey: Visitor → Signup → Activation → PQL → SQL → Expansion
- →Accelerate activation and onboarding by partnering with Product and Engineering to improve UX and reduce time-to-value
- →Scale lifecycle and retention through behavioral segmentation and automated journeys
- →Operationalize PQLs by defining scoring and routing frameworks with Sales and RevOps
- →Execute high-velocity experimentation across pricing, packaging, and landing page conversions
- →Build the growth stack by overseeing analytics tools like Segment, PostHog/Amplitude, and HubSpot
- →Lead a lean pod by recruiting and managing a high-performing team
Requirements
- ✓8+ years in Growth Marketing, Lifecycle, or PLG roles within B2B SaaS
- ✓2+ years of direct people management experience
- ✓Strong product orientation with the ability to speak instrumentation
- ✓Hands-on experience with shipping landing pages, building dashboards, and designing experiment readouts
- ✓Proven track record of driving measurable lifts in activation and retention cohorts
- ✓Crisp, high-trust communication skills
- ✓Technical familiarity with AI/agentic products, SQL literacy, and HR Tech or Compliance domains
Benefits
- ★Competitive salary and equity
- ★Remote-first culture
- ★Health insurance and 401k
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