Junior Performance Marketing Manager (all genders) at Glow25

Welcome to Glow25! We are a dynamic, fast-growing beauty and pro-aging company based in Berlin. Our heartfelt mission: Glow moments that last — for our community and for us as a team. Work at Glow25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us. Join Glow25 and help us redefine beauty. We’re excited to meet you! These are our current challenges and future goals: Our Performance Marketing team is growing – and so are our ambitions. We are scaling our Paid Social campaigns across international markets and are looking for someone to support us with drive and dedication. You bring a fresh perspective, analytical thinking, and a genuine passion for data-driven marketing? Then you are exactly the person we are looking for. Here, you won’t just watch from the sidelines – you will be right in the middle of it: from campaign planning to optimisation to testing new channels. Your contribution matters – and you will see it in the numbers. This is where we need your support: - You set up, manage, and optimise Paid Social campaigns (primarily Meta and TikTok) independently – including targeting, bidding, creative selection, as well as the setup and publishing of campaigns, ad sets, and ads. - You analyse campaign data, derive actionable insights to improve performance (e.g. ROAS, CPA, CTR), and communicate your results in a clear and structured way. - You plan and run A/B tests – for example on creatives, audiences, and ad copy – and continuously contribute to improving our campaign effectiveness. - You support the setup, testing, and scaling of new paid channels such as TikTok, Outbrain, or Affiliate, and help drive cross-channel integration. - You work closely with internal teams (e.g. Creative, Copy, Data) and external partners to develop and execute high-performing campaigns across the full customer journey. You have the following experience: - You communicate confidently in English (C1 or higher) and German (B2 or higher) – both languages are required for effective day-to-day collaboration. - You have 1–2 years of professional experience in performance marketing or a related field, and you bring a strong willingness to keep learning. - You have a solid understanding of data-driven marketing and are familiar with key metrics such as ROAS, CPA, CTR, and bROAS, as well as basic funnel concepts. - You have hands-on experience with platforms such as Meta Ads Manager (must-have) and ideally also with TikTok Ads, Google Ads, or similar tools. - You are able to set up campaigns in a structured way, manage budgets, define target audiences, and make performance optimisations. - You have basic knowledge of Google Analytics (GA4), understand UTM parameters, and can conduct simple funnel analyses. - Experience with reporting tools such as Looker Studio or Excel/Google Sheets, as well as a basic understanding of tracking and attribution, is a big advantage. - Experience with Asana or similar project management tools is nice to have, but not a requirement. That's something you can look forward to: - Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking. - Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace. - Fully equipped from day one. Mac or Windows – you choose what works best for you. - Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because. - Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers. - Let’s Glow! Enjoy 40% off our entire product range – yes, everything. - Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too! - Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings. - Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%. - Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms. - Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging. - Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day. - Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass. Yay! You've made it this far! But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.