Performance Marketing Strategist - Breakout at Kraken.com

BUILDING THE FUTURE OF CRYPTO  Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the Kraken Culture [Upgrade to PRO to see link] page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here [Upgrade to PRO to see link] As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security [Upgrade to PRO to see link] crypto education [Upgrade to PRO to see link] and world-class client support [Upgrade to PRO to see link] through our products like Kraken Pro [Upgrade to PRO to see link] Desktop [Upgrade to PRO to see link] Wallet [Upgrade to PRO to see link] and Kraken Futures [Upgrade to PRO to see link] Become a Krakenite and build the future of crypto! PROOF OF WORK BREAKOUT Breakout is the fastest-growing crypto prop trading firm in the world, backed by Kraken - one of the longest-running and most trusted crypto exchanges, founded in 2011. We fund skilled crypto traders with real capital, take on the risk, and pay them a share of the profits. Since launching in November 2023, we have paid our traders over $38M and counting. We are solving a trust problem in an industry that earned its bad reputation. Most prop firms change rules after the fact, deny payouts on technicalities, or disappear overnight. Breakout was built to be the opposite: consistent rules since day one, on-demand payouts 24/7, and the financial backing of a publicly known parent. That is why traders choose us, and it is why we are scaling fast. WHAT MAKES US DIFFERENT? Breakout exists to give serious crypto traders access to meaningful capital without putting their personal savings on the line. We are obsessive about trader experience, rule transparency, and doing right by the people who trust us with their time and money. We move fast, ship constantly, and treat marketing as a core growth engine - not a support function. Before you apply, spend some time on breakoutprop.com [Upgrade to PRO to see link] Read the rules. Look at the public payout leaderboard. Join our Discord and scroll the #payouts channel. Our growth story is built on proof, and the proof is all there to see. Kraken backs Breakout because they believe crypto prop is one of the biggest unlocks in the industry for the next decade. We are building the firm that defines the category. Join us and help shape the future of crypto prop trading. THE TEAM You will lead performance marketing across every channel, every market, and every audience segment Breakout operates in. This is a hands-on, in-the-trenches role - not a manager role. You are not here to manage people. You are here to run the accounts and set the strategy. Reporting directly to the VP of Growth, you will own the strategy and the daily execution of all paid media worldwide - Meta, Google, TikTok, X, Reddit, YouTube, programmatic, endemic crypto publishers, and channels we have not tested yet. You will be inside every ad account, every day - briefing, building, launching, optimising, and killing campaigns yourself. You will also set the strategy that decides what gets tested, what gets scaled, and what gets cut. Strategist and operator, not one or the other. You will work side-by-side with our Creative, Content, Lifecycle, Analytics, and Affiliate teammates to hit aggressive CAC and payback targets while scaling spend responsibly across regions and customer segments. Alongside working directly within the Breakout growth team, you will also work directly with Payward’s (Kraken’s) performance marketing team - one of the leading paid acquisition operations in crypto. You will trade frameworks, channel learnings, and live test results back and forth, lean on their data and platform relationships where they accelerate what you are doing at Breakout, and share back the insights that can help the wider group. Your wins compound across Kraken’s brands, and theirs compound back to yours. We are looking for a world-class performance marketer who has done this before - ideally in crypto, fintech, trading, or another regulated, high-intent category. Someone who still loves being in the ad accounts, not someone who wants to step away from them. THE OPPORTUNITY - Own the global performance marketing strategy across every paid channel Breakout invests in - Meta, Google, TikTok, X, Reddit, YouTube, programmatic, endemic crypto media, and beyond. - Set and manage budget, forecasts, and channel mix across regions and customer segments, with full accountability for CAC, payback, and ROAS against our targets. - Run every ad account, every day. You will be in Meta Ads Manager, Google Ads, TikTok Ads Manager, and every other platform we buy on - briefing, building, launching, optimising, and killing campaigns yourself. This is a hands-on role, not a management role. - Partner with our Performance Creative Designer to design, test, and iterate creative at volume across video, static, and motion. You do not design ads, but you know what makes a winning one and can brief it into existence. - Build and maintain a structured testing roadmap across new and emerging channels (web3 DSPs, endemic crypto publishers, gaming, CTV, beta ad products) with clear success criteria and kill rules. - Work with Analytics and BI to build the measurement and attribution infrastructure a modern performance program needs - MMP implementation, pixel hygiene, server-side tracking, incrementality testing. - Partner with Lifecycle, Content, Affiliate, and Product to connect paid to the full funnel so acquisition compounds with activation and retention. - Partner with Payward’s (Kraken’s) performance marketing team to trade frameworks, channel learnings, and live test results. Use their data and platform relationships where they accelerate what you are doing at Breakout, and feed your best insights back to the wider group. - Translate test learnings into repeatable frameworks, playbooks, and documentation the whole marketing org can draw from. - Present results, forecasts, and strategic bets directly to Breakout and Kraken leadership. - Additional duties and responsibilities as assigned. SKILLS YOU SHOULD HODL - 6+ years of hands-on performance marketing experience, with a clear track record of building or running paid acquisition programs at scale in a high-growth environment. - Demonstrated success running multi-million-dollar paid budgets across a mix of channels, with real accountability for CAC and payback - not just impressions and clicks. - Deep hands-on experience across the major performance channels: Meta, Google, TikTok, YouTube, X, Reddit, and programmatic, plus comfort exploring emerging platforms. - Strong command of attribution, MMPs (Appsflyer, Branch), and incrementality measurement. You know when to trust a platform metric and when to stress-test it. - Sharp creative instincts. You can brief, review, and iterate on creative alongside your designer without getting lost in the craft. - Analytical depth. At home in spreadsheets, dashboards, and SQL-adjacent work. You build your own models to pressure-test assumptions before anyone else does. - Comfortable being both the strategist and the operator. You can pitch a channel test to leadership on Monday, build and launch it yourself on Tuesday, and translate the first read into a board-ready narrative by Friday. - Crypto knowledge or deep fluency in crypto, trading, or an adjacent high-intent category. You understand who our traders are and what they care about. Thrives in a fast-paced, remote, outcome-driven environment. You do not need permission to run a test, and you do not mind showing your work when it does not land. NICE TO HAVES - Prior experience in prop trading, leverage trading, futures, or regulated financial products. - Experience running global, multi-region paid acquisition with localised channel mixes and budgets. Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto! We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision. As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.  Stay in the know Follow us on Twitter [Upgrade to PRO to see link] Learn on the Kraken Blog [Upgrade to PRO to see link] Connect on LinkedIn [Upgrade to PRO to see link] Candidate Privacy Notice [Upgrade to PRO to see link]