Senior Marketing Analyst (all genders) at Glow25

Glow25

Remote·1w ago

SeniorFull-timeGo

Salary Range

$99,450 - $134,550 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Senior Marketing Analyst to join our dynamic beauty and pro-aging company based in Berlin. This role focuses on marketing tracking quality and performance visibility across the entire funnel, acting as a bridge between Marketing, Tech, and Data.

Key Responsibilities

→Own our tracking & measurement setup end-to-end: Design and maintain our marketing tracking stack across GTM, GA4, and marketing pixels
→Ensure reliable attribution in a consent-driven environment: Understand how CMPs and consent mechanisms impact attribution and align tracking with legal and technical constraints
→Analyze marketing performance beyond platform dashboards: Evaluate ROAS, MER, CAC, and contribution margin
→Improve the webshop funnel through data-driven analysis: Identify conversion drop-offs and support CRO initiatives
→Build reliable marketing data models and reporting using SQL and dbt

Requirements

✓4+ years of experience in marketing analytics, ideally in a DTC or e-commerce environment with subscription models
✓Deep hands-on experience with GTM, GA4, and marketing pixels
✓Strong SQL skills and experience with dbt or similar transformation tools
✓Solid understanding of attribution frameworks, consent-based tracking, and funnel/CRO analysis
✓Strong communication skills and ability to collaborate with technical and non-technical stakeholders