Content Marketing Manager at Goody

Goody

USA·4d ago

ManagerFull-timeRustFigma

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a creative and strategic Content Marketing Manager to join Goody, a fast-growing gifting platform for corporate gifting. This role will be responsible for owning retention and customer marketing content across email, social, and editorial channels, driving engagement, repeat gifting, and long-term loyalty through thoughtful, well-crafted content.

Key Responsibilities

→Plan and execute Goody’s customer newsletter and retention-focused email calendar.
→Write engaging, on-brand content that supports onboarding, education, repeat gifting, and product adoption.
→Develop blog and editorial content focused on customer use cases, gifting inspiration, product education, and success stories.
→Create and publish social content that speaks to prospects and existing customers and reinforces Goody’s value.
→Work closely with Marketing, Product, Merchandising, Customer Success, Sales, and Design to source insights and turn them into impactful content.
→Monitor performance across newsletters, blog articles, SEO, and social channels.

Requirements

✓3+ years of experience in B2B content marketing, customer marketing, or email marketing, ideally in a SaaS or startup environment.
✓Exceptional writing and editing skills, with a strong sense of voice, clarity, and storytelling.
✓Strong design sensibility and visual taste, with experience using tools like Canva, Figma, or similar to create or guide high-quality content.
✓Experience owning or contributing to SEO-driven content strategies.
✓Experience with email marketing platforms.
✓Solid understanding of social media, retention, and customer engagement best practices.
✓Ability to adapt content for organic and paid social placements.
✓Basic HTML/CSS knowledge is a plus.
✓Familiarity with CRMs and marketing tools such as HubSpot and Salesforce.
✓Experience creating or supporting short-form video content is a bonus.