Assistant Marketing Manager (GrabFood) - Cities Marketing at Grab

Get to Know the Team The GrabFood Marketing team is a dynamic team responsible for driving business growth through Merchant's activity and consumer demand generation. Cities marketing team drives business growth in focus cities across Thailand. We drive exponential growth to the business. If you are looking for something dynamic and challenging then you should join our team! Get to Know the Role Lead the end-to-end planning, strategy, and execution of campaigns to increase sales and demand for GrabFood in focus cities. You will be accountable for all new growth projects, including campaign planning, budget management, and target tracking. You will manage marketing campaigns through tactical offline activations, KOL campaigns, performance marketing, and 360-degree media buys. Our ambition is to paint every city in Thailand GrabFood green! Lead the end-to-end planning, strategy, and execution of campaigns to drive sales and demand for GrabFood in focus cities. You will be accountable for all new growth initiatives, including campaign planning, budget management, and target tracking. You will manage high-impact marketing campaigns through tactical offline activations, KOL campaigns, performance marketing, and 360-degree media buys. Our ambition is to paint every city in Thailand GrabFood green! The Critical Tasks You Will Perform • Campaign Leadership: Plan and lead end-to-end marketing campaigns for focus cities. • Market Growth: Build scalable, insight-driven campaigns to capture local market share. • Cross-Functional Partnership: Collaborate with Business Ops and Growth teams to solve challenges and drive scale. • Stakeholder Management: Collaborate with Business Ops and Growth teams to solve challenges and drive scale, including external partner management and local partnership • Commercial Oversight: Manage partner contracts and ensure strict adherence to marketing budgets. • Data Accountability: Perform data-driven post-mortems to justify targets and ROI. • Budget Efficiency: Plan, track, and optimize all spend for maximum efficiency.