Principal Product Marketing Manager, Growth (Woodwork) at Grindr%20llc

About the Team: Grindr is an AI-native platform powering how millions of gay people connect globally. With 15M+ monthly users, 130B+ annual messages, and a team of fewer than 200, we move fast, stay lean, and tackle technical problems at a scale few companies ever see. Woodwork is Grindr's men's health telehealth initiative — and it operates like a startup within a startup. We're a five-person team with a strong product foundation, an engaged user base, and the distribution advantages of one of the most culturally relevant platforms in the LGBTQ+ community. What we don't have yet is a dedicated marketing leader who can own how Woodwork shows up in market — the positioning, the creative, the channels, and the growth engine that turns curiosity into patients. As the first marketing hire, you'll build the entire marketing function from the ground up for a product with built-in distribution to millions. At Grindr, we operate in Grindr Mode. Moderately hardcore day to day, truly hardcore when it counts. It's about doing great work without burning out. Outcomes over outputs. Smart, driven people who raise your bar, with room to live full lives. This is a hybrid role based in our SF, New York, Chicago or LA offices and will require you to be in person Tuesdays and Thursdays. Role Requirements: - Define and execute Woodwork's go-to-market strategy — own positioning, messaging, creative direction, and launch plans for new product lines, features, and clinical offerings. You determine how Woodwork shows up in market, where, when, and to whom. - Build and own organic acquisition channels — connect in-app campaigns, email, SMS, and lifecycle marketing into a coherent customer journey that turns platform users into first-time buyers and first-time buyers into long-term patients. - Own brand and creative execution for Woodwork — ad creative, copy, imagery, and campaign design across in-app and external channels. You'll code-switch between what resonates inside the Grindr app and what works on external platforms, and you'll own the legal and regulatory sign-off process for all creative. - Manage paid media channels — oversee agency relationships for Meta and Google campaigns, set strategy and KPIs, and hold partners accountable to performance. You own the output even when execution is outsourced. - Partner closely with product management, clinical ops, and legal to drive an integrated growth strategy — because the highest-leverage growth work often happens inside the product itself. - Track, measure, and report on key growth metrics, with revenue growth at reasonable unit economics as your north star. CAC, LTV, conversion rates, and funnel velocity are your daily instruments. You May Thrive in this Role if You: - 10+ years of marketing experience spanning product marketing (positioning, GTM, launches, creative) and growth marketing (acquisition, lifecycle, conversion optimization). You don't have to have held both titles — but you have to have done both jobs. - Have a zero-to-one track record — you've built a marketing function, a growth engine, or a brand from scratch at a hyper-growth or mid-stage company. You know the difference between optimizing a mature business and building one from nothing, and you want to build. - Are deeply embedded in the LGBTQ+ community — you understand what resonates, what imagery and messaging will land, and how to communicate the value of health products to this audience in a way that feels authentic, not clinical. - Have strong consumer tech or consumer health experience — you think about this as consumer acquisition and growth, not healthcare marketing. You don't self-limit; you find creative ways to win. - Are a full-stack marketer comfortable being the entire function — from writing ad copy to presenting GTM strategy to leadership to managing agency partners. On a five-person team, there's no line between strategy and execution. - Are data-driven but not data-paralyzed — you make smart bets with imperfect information, move fast, and iterate. You're looking for 5% to 25% lifts, not 5% to 6%. Nice to Have’s: - Experience in healthtech, telehealth, or a regulated DTC industry where you've navigated constraints on claims, imagery, and channel-specific rules. - Exposure to lifecycle marketing tools and sequencing messaging across a patient or subscriber journey. - Experience building a marketing function from scratch at a startup or early-stage business unit within a larger company. - Track record in men's health, sexual health, wellness, or adjacent categories where messaging requires sensitivity and nuance. - Passion for building products and services that meaningfully serve the LGBTQ+ community. Benefits and Perks: - Mission and Impact: Grindr is building the global gayborhood in your pocket. Your role will impact the lives of millions of LGBTQ+ people around the world. Through our success, we are making a world where the lives of our community are free, equal, and just. - Family Insurance: Insurance premium coverage for health, dental, and vision for you and partial coverage for your dependents. - Retirement Savings: Generous 401K plan with 6% match and immediate vest in the U.S. - Compensation: Industry-competitive compensation and eligibility for company bonus and equity programs. - Queer-Inclusive Benefits: Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more. - Additional Benefits: Flexible vacation policy, monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch provided onsite, and yearly travel & leisure stipend. About Grindr: Grindr is building the global gayborhood in your pocket. With more than 14.5 million monthly active users, Grindr has become a fundamental part of the LGBTQ+ community and is charting a path to make the world more free, equal, and just. In 2015 we introduced Grindr for Equality, our in-house non-profit which has advanced safety, health, and human rights for millions of Grindr users and the global LGBTQ+ community in partnership with more than 100 community organizations in every region of the world. Our next evolution is underway as a public company that continues to grow and build meaningful experiences for our users. From social issues to product innovations, we’re setting audacious goals for our community and the business, and leveraging the latest tech stacks and a culture of engineering excellence to make it happen. At the heart of our work in this new chapter is a shared set of operating principles centered around cultivating curiosity, thinking big, exploring the depths of AI, setting and expediting our ambitious goals, and growing through iteration; all while keeping our users #1. Grindr is headquartered in West Hollywood, California, with offices in the Bay Area, Chicago, and New York. With a track record [Upgrade to PRO to see link] of strong financial performance and plans for continued headcount growth, we aim to build a workforce of talented, passionate, and open-minded individuals from different backgrounds, with different abilities, identities, and mindsets. Come be a part of this exciting journey to disrupt the consumer technology space, innovate products, and advance LGBTQ+ culture! Grindr is an equal-opportunity employer. To learn more about how we handle the personal data of applicants, visit ourEmployee and Candidate Privacy Policy [Upgrade to PRO to see link]