Brand Awareness Media Buyer at Growetalents

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market. Perfect for those who aim to: • Develop and execute brand awareness strategies across paid channels (Display, Video, Social, Native, Direct Publisher Deals); • Plan media mix and allocate budgets to maximize reach and frequency efficiency; • Launch and manage campaigns across platforms (TikTok, DV360, programmatic networks, YouTube, etc.); • Ensure proper tracking of awareness KPIs (impressions, reach, frequency, viewability, VTR); • Optimize campaigns based on CPM, reach, frequency, and engagement metrics; • Run A/B tests on creatives, audiences, placements, and bidding strategies; • Analyze performance and generate actionable insights; • Prepare reports on reach, CPM, frequency, and cross-channel performance; • Collaborate with creative team to brief, test, and improve ad creatives; • Identify high-performing messaging, formats, and angles; • Test new traffic sources, formats, and tools; • Monitor market trends and competitor activity; • Manage budgets and ensure efficient spend pacing; • Negotiate with external partners: securing cost-effective rates for high-visibility ad placements to maximize reach. Experience you’ll need to bring: • 2+ years of experience in media buying (focus on brand awareness or upper-funnel campaigns); • Hands-on experience with key platforms (Meta, TikTok, Google Ads, DV360, or programmatic networks); • Strong understanding of brand metrics (CPM, reach, frequency, viewability, VTR); • Experience working with multi-channel campaigns and media mix planning; • Proven track record of launching and optimizing campaigns at scale; • Experience with A/B testing and performance-driven optimization; • Ability to analyze data and turn insights into actionable decisions; • Experience with reporting and performance evaluation across channels; • Strong collaboration skills with creative and analytics teams; • Experience as R&D media buyer (BA & Performance-based) will be a plus - explore and test new traffic sources, ad formats, and platforms (networks, DSPs, emerging channels); • Experience with LATAM markets will be a HUGE plus. It's a perfect match if you have those personal features: • Analytical mindset with strong attention to detail; • Curiosity and a proactive approach to testing new ideas and channels; • Structured thinking and the ability to work with hypotheses and data; • Result-oriented with focus on measurable outcomes; • Ability to balance creativity with data-driven decision making; • Strong ownership and accountability for campaign performance; • Adaptability in a fast-changing environment (platforms, trends, algorithms); • Critical thinking and the ability to challenge assumptions; • Good communication skills and ability to work cross-functionally; • Ability to prioritize and manage multiple tasks effectively. Our clients offer competitive benefits to support your professional and personal growth, including: • Health & Wellness Focus; • Global Medical Coverage; • Growth Opportunities; • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.); • Performance-Driven Rewards; • Dynamic Work Environment. Apply, and let your growth journey begin.